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Article

The New York Times Co., the news organization, is using machine learning to address both newsroom and business problems.

Article

Carnival Corp., a company that owns several cruising brands, has seen various beneficial outcomes from its commitment to diversity.

Article

Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2018.

Article

KFC Australia is embracing the possibilities of digital media and moving away from a wholly TV-led approach.

Article

Mark Evans, marketing director at Direct Line Group, shares what marketing effectiveness means atthe insurance group.

Article

Helps marketers justify marketing investment to the c-suite by looking at the types of campaigns that are most profitable, the consequences of cutting budgets and how to command a price premium.

Opinion

Marketing leaders have a responsibility to invest in the best possible media mix, but that is never easy.

Case Study

IBM, a multinational information technology company, increased awareness of its Watson technology in the UK by launching an AI tennis pundit at Wimbledon.

Article

Research from the CMO Council, the executive network, and Deloitte, the consultancy, studied the habits of marketers that have proved effective at driving growth.

Case Study

Microsoft, a technology company, used a story-driven campaign to improve perceptions in Asia Pacific about its artificial intelligence (AI) capabilities.

Case Study

Ministry of Food Processing Industries (MoFPI), a ministry of the Government of India, organised World Food India (WFI), India's first-ever global investor summit in the food processing sector to re-energise India's food processing sector.

Article

Kingspan Group, the building materials firm, made effective use of analytics as part of the launch program for its Kooltherm insulation product.

Case Study

Omobono, a leading B2B marketing agency based in Dubai, newsjacked a key industry event to launch its digital report and achieve maximum amplification for minimum budget.

News

CANNES: Despite continuous innovation in the media sector, creative shops have struggled to bring clients compelling strategic data that can ease conversations with the C-suite, according to one client-side marketer.

Case Study

Banking brand Emirates NBD created a unique programme to help people with disabilities into employment in the UAE.

Article

Proving the value of an investment is crucial to maintaining an ongoing supply of money – for CFOs and CEOs, the data is more easily available than ever but agencies are getting left behind as media partners help to answer many of the tougher questions.

Case Study

University of Melbourne, a public research university, increased awareness of its research contribution by turning Melbourne's Central Business District into an open exhibition.

Case Study

HP Inc, an American technology company, created awareness of the dangers of a hacked printer by launching a global episodic film series, entitled The Wolf.

Case Study

HSBC, a banking brand, increased knowledge and awareness of the Belt and Road Initiative by launching a suite of communications, customer case studies and education programmes for its staff globally.

Article

Explains how the increase in spending on social media marketing has led to an extensive amount of data and intelligence about how consumers interact with their brands and messaging.

Case Study

HP, an information technology company, launched a campaign in the US to generate broader awareness of printer security and reinforce its commitment to provide PC security.

Case Study

Franklin Templeton Investment Management Ltd – Fondul Proprietatea (FP), Romania's biggest investment fund, launched Reaching the Point of No Return, a campaign to position FP as an activist shareholder.

Case Study

EY, a multinational professional services firm, used PR to better understand global clients' concerns as digitisation changes the industry.

Case Study

The Government of Bermuda launched a campaign to improve its public perception in the UK.

Case Study

Electric Castle, a music festival in Europe, launched Unofficial Partners, a guerrilla campaign in Romania to encourage companies to allow employees the Monday off work following the weekend festival.