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Case Study

This case study describes how pizza brand Domino's used social media and in-store marketing to launch its Do-minis variant to put pizza onto Iftar tables during Ramadan in Saudi Arabia.

Research Paper

Product innovation, the fragmentation of media, and the surge in digital and social media platforms have forced marketers to increase their focus on short-term sales tactics.

Article

This Company Profile from Euromonitor provides key details and analysis of Yum! Brands Inc, the owner of brands such as KFC, Taco Bell and Pizza Hut.

Case Study

This case study details a campaign from the UK government's Department for Transport that, 50 years after the first comms about drink driving, spoke to those hardest to influence through behavioural theory.

Article

This article looks at getting the promotional mix right for FMCG brands, while dealing with an increasingly challenging retail environment.

Article

This article explains how brand owners are finding it harder to predict how shoppers across the world will react to changes in pricing and promotional activity because sales levels and the speed of economic recovery vary so much between countries.

Case Study

This case study shows how OREO, the US biscuit company, regained sales momentum with a programme called 'Play with OREO' with exclusive recipes that showed shoppers how much fun the cookies could be.

News

SINGAPORE: MasterCard, the financial services provider, has built a "digital and ecommerce engine" to help drive business but its success rests on an emotional engagement with consumers a leading executive has said.

Case Study

This case study describes how, in a highly competitive market, 7-Eleven in Australia boosted sales of its self-service frozen drink, Slurpee.

News

NEW DELHI: International restaurant brands that have expanded into India are struggling to maintain their initial momentum and some are turning to discounts to attract customers.

Article

This article examines why people are not saving enough for retirement and behavioural economics can encourage people to save towards their retirement earlier in working life and become more engaged in the process.

Case Study

This case study demonstrates how Mattessons, the processed-meat products manufacturer, connected with UK teenagers using co-creation and social media, successfully changing its marketing model.

Case Study

This case study describes the launch of Daily Million, a daily draw game from the National Lottery in Ireland.

Case Study

This case study explains how Telekom Malaysia, the communications company, created a crowd sourced online social TV channel to engage consumers during the 2012 Olympic Games.

News

KISSIMMEE, FL: Online grocery shoppers exhibit many similarities to their counterparts in physical stores when it comes to the number and type of products they buy, a leading executive has revealed.

Article

This article describes how Peapod, the online grocery service, has grown its business in the US by delivering seamless browsing experiences, mobile integration and consistently high quality products.

Research Paper

This paper discusses the application of behavioural economics to branded product promotions in Latin America, with a view to understanding consumer choices and a more efficient allocation of marketing budgets.

Case Study

This case study describes how BEAR, the UK fruit snack brand, created a new brand identity focussing on 'natural' attributes to increase sales.

Article

This article discusses the decline in effectiveness of price promotions in the FMCG sector, and what manufacturers and retailers can do about it.

Article

This article emphasises the importance of marketing achieving sales, and uses the example of China's 'singles day' to illustrate this.

Article

This research into the social habits of consumers highlights the key findings from Asia, where the "always on" mentality continues to grow, facilitated by increases in mobility and device ownership.

Research Paper

The dark side of human motivation is explored in this paper which postulates that the most powerful drivers are primeval human passions.

Article

This article discusses the challenges faced by FMCG brands in Europe as they find promotions no longer drive volume growth.

Research Paper

Belief in luck is known to influence opting for a lucky draw instead of other promotional offers such as discounts.

Case Study

This Canadian campaign, for Boston Pizza International, a fast food chain, focussed on the client's USP: the variety of its menu, when compared to those of its rivals.