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Case Study

Fiat Chrysler Automobiles (FCA), the multinational automobile maker, improved reach and sales by streamlining its marketing efforts to find its core US audiences and tailor creative to those specific groups.

Case Study

Theraflu, Russia's market-leading anti-cold and flu treatment, created the Theraflu Flu Tracker which warned its target audience when flu and colds were heading their way.

Case Study

Toyota, the car brand, used branded content to increase sales of its hybrid car models in Europe.

Opinion

Marketing effectiveness has long been in a state of waiting for that perfect metric, the tell-all KPI.

Case Study

Peugeot, the global automotive brand, used customer research data and programmatic buying to promote its cargo minivan product in the Dutch market.

Article

To optimise communication effectiveness and resonate with audiences, there should be a combination of emotion and motivation, as emotion is “only a vehicle, not the motivational message itself”.

Article

Adobe, the software company, leaned in to a new strategy to promote its Photoshop tool that is used for creating and editing graphics, photos and artwork.

Article

Hasbro, the toy manufacturer, has taken a test-and-learn approach to influencer marketing as it seeks to navigate this complex but dynamic space.

News

If marketers want communications that drive business results, they need to be able to orchestrate the work of multiple agencies and other partners, according to two industry figures.

Article

Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2018 WARC Prize for MENA Strategy.

News

A campaign by The Womb for Carvaan, a radio with digital music pre-loaded, has won the Grand Prix in the 2018 WARC Prize for Asian Strategy.

Article

Explains what marketers need to do to successfully use personalisation in their creative approaches and how to measure its effectiveness.

Article

Summarises Admap's November issue by looking at the various ways to define personalisation, how it should be approached and practical advice and pitfalls.

Article

Details how brands can use dynamic creative to target specific groups of consumers and personalise the customer journey.

Article

The Super Bowl hardly needs a marketing push, but the annual Army v Navy game requires broadcaster CBS to find a narrative that will attract different audiences.

Case Study

Thai alcoholic beverage company Chang Beer caused a perception shift by re-branding with a focus on Thai craft quality.

Case Study

Safety razor brand Gillette Guard Razor drove sales in under-performing states in India through an educational approach.

Case Study

CEAT, India's second largest tyre manufacturer, grew volume by associating its products with safety.

Case Study

Star Bharat, a Hindi language Indian television channel, re-launched with the aim of becoming the leading channel in its category.

Case Study

Circles.Life, a telco network in Singapore, used a witty campaign to break entrenched consumer habits and drive consideration of its offer.

Case Study

Laundry detergent brand Ariel used an innovative campaign in the Philippines to change the perception of its Power Gel as an irrelevant choice and secure future growth.

Case Study

Dancow, a growing-up milk brand, increased sales in Indonesia by encouraging parents to say yes to their children.

Case Study

Bahay Tuluyan used a graphic online film campaign to raise awareness of child abuse in the Philippines.

Case Study

Better-for-you beverage brand ABC Mungbean used an online campaign in Indonesia to turn around three semesters of decline with minimal marketing investment.

Case Study

Google Indonesia used a video-based campaign to promote its Google Search App (GApp) as the music platform of choice for users in Indonesia.