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Article

It appears that many clients are not taking creative agency planning capabilities as seriously as they are the rise of data and digital services, even though a recent IPA report underscored the value that clients place on optimisation and measurement, revealing that a huge value is placed on strategy.

Case Study

Cochlear, a hearing implant brand, created a hearing test in disguise in Australia by launching a film with two possible outcomes depending on the viewer's hearing ability.

Case Study

Honey Nut Cheerios (HNC), a cereal brand, increased sales by launching a CSR campaign that removed its bee mascot from its packaging as a way to alert Canadian consumers to the declining bee population.

Case Study

Campofrío, a multinational food company, increased sales and brand awareness by launching a stress-free food restaurant in Spain.

Case Study

Jesse's Deli, a New York bodega, partnered with other small business owners to launch a campaign that highlighted the issue of out-pricing rents, and successfully passed a law protecting small business owners in the US.

Case Study

PEDIGREE, a pet food brand, increased its sales and dog adoptions by creating the PEDIGREE Child Replacement Program, which targeted the parents of children who have left their home in New Zealand.

News

NEW DELHI: A sportsman’s life on the pitch is relatively short so it’s understandable that Virat Kohli would accept any number of lucrative advertising contracts, but brands might wonder if their interests are best served by being ...

Case Study

Time to Change, a mental health organisation in England, developed a campaign that got males to talk to their friends about mental health, which was funded by the Department of Health, Comic Relief and the Big Lottery Fund.

Case Study

Girlguiding, the national guiding organisation of the United Kingdom, increased positive sentiment and the number of volunteer enquiries by showing how it helps its volunteers and attendees empower each other.

Article

One of the original online companies, eBay, uses radio advertising to get its brand into the centre of people’s lives and regain cultural relevance.

Case Study

PG tips, the tea brand, used social media GIFs to increase awareness of its black tea varieties in the UK.

News

LONDON: Wickes, the home improvements chain, has successfully raised brand awareness among two separate audiences and generated double digit ROI with its long-running sponsorship of Absolute Radio’s Breakfast Show – a pattern it hopes ...

Research Paper

Manufacturers pay premiums for endcap real estate because shoppers navigate the perimeter of stores, avoiding the aisles.

Article

British home improvements chain Wickes has successfully targeted two different audiences within the same radio sponsorship.

Opinion

Shekar Khosla is Chief Commercial Officer at Kellogg’s, Australasia and is the chair of the jury for the 2018 WARC Prize for Asian Strategy .

Case Study

The Government of Bermuda launched a campaign to improve its public perception in the UK.

Case Study

Iceland, a supermarket chain, launched the #toocoolforplastics campaign in the UK to raise awareness of its removal of plastic packaging from all own brand products.

Case Study

Whirlpool Canada, a leading marketer and supplier of home appliances, launched the Sama's Lunchbox campaign in Canada to bring the community together.

Case Study

ADT, an alarm system brand, launched a campaign in the UK to increase brand recognition and preference.

Case Study

The Samaritans, a charitable organization, launched #SmallTalkSavesLives, a campaign with Network Rail in the UK to raise awareness of suicide prevention.

Article

Brand collaborations with artists should include focus on creative freedom, shared values and mutual respect.

Case Study

Dotsure.co.za, an insurance brand, broke a Guinness World Record in order to promote its pet insurance package in South Africa.

News

DUBAI: A brand’s agency partners should be willing to take risks and have skin in the game, according to Coca-Cola’s head of integrated marketing communications in the Middle East.

Article

The brand-agency relationship needs to be rethought in several ways, according to a leading Coca-Cola executive.

Article

Discusses how marketers can hack into perception of the five senses; vision, smell, sound, touch and taste in order to increase brand success and enhance the shopping experience.