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News

Apple has overtaken Google to be named the most valuable brand in the US, according to new analysis from WPP and insights agency Kantar Millward Brown.

Article

Provides marketers with information and guidance about luxury brand advertising.

Case Study

Indian broadband supplier Telkomsel improved customer satisfaction and fuelled brand equity growth in Indonesia with an advertising campaign focused on videos of real Indonesians from different walks of life.

Article

Helps marketers justify marketing investment to the c-suite by looking at the types of campaigns that are most profitable, the consequences of cutting budgets and how to command a price premium.

Case Study

Virgin Media, a telephone, television and internet services brand, increased its brand attribution in the UK by launching a series of TVCs to show why it was superior compared to competitors.

Case Study

Tesco, a supermarket chain, increased customer's perception of the brand as helpful and good quality in the UK by reconnecting with its Every Little Helps message through TVCs that showed its helpful initiatives.

News

International brands hoping to break into the Chinese market cannot rely on their global reputation but have to adapt, building an understanding of the local culture and digital ecosystem if they are to have any chance of success, an industry ...

Article

Provides insight into the behaviours and attitudes of customers in China and successful brand strategies that will give valuable guidance to any business that wants to enter the market.

Article

Kraft Heinz, a market leader in Indonesia’s chili category, sought to build brand equity and launch in a new category with content and product innovation.

News

MUMBAI: Internet access is changing Indian consumers’ perceptions of brands and trust is becoming a key driver of brand value, according to a new BrandZ study.

Article

Explores the findings from new research into how technology impacts consumer trust and offers a 12 step trust programme for organisations to follow.

News

Here’s what you need to know this week: The new Facebooks: the trend towards a closed social media SAN FRANCISCO: Social media is showing a trend towards smaller walled gardens, especially among young people, who appear to be seeking smaller ...

Opinion

Consumer perceptions are key when it comes to boosting brand value. Doreen Wang, Global Head of BrandZ at Kantar Millward Brown, explains how to convey a positive impression.

Article

Highlighting trends among the campaigns entered into the 2018 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, campaign duration, creative approaches and metrics.

Article

Explains how using moments as the key driver of thinking can take planning away from defining needs and gives a greater sense of purpose to the idea and development of 'always on' marketing.

News

SYDNEY: Relatively few Australian brands have found global success, in part because of the country’s geographical isolation, but as international competitors look to expand into the Australian market, brands in many categories will have to ...

Opinion

Joanne Lao is CEO, TBWA Greater China and is judging the 2018 WARC Prize for Asian Strategy. Here, Lucy Aitken, Managing Editor, Case Studies, talks to her about how China is rewriting the rule book for retail and tech and why Chinese millennials are such a powerful economic group.

News

CANNES: A combination of creativity, disruption and great advertising can grow brand value at far faster rates than any of these factors can do in isolation, according to a new analysis by Kantar Millward Brown.

Article

Kantar Consulting and media company Oath conducted research across 13 countries and 150,000 consumers to identify the key drivers of brand love.

Research Paper

Oath, a publishing company, launched a global campaign to better understand how brands can take advantage of the drivers behind Brand Love.

News

MEXICO CITY: After a difficult 2017 when Latin American brands saw a 22% decline in their total brand value, the region has bounced back in 2018 with overall brand value growing by 18% to $130.8bn.

News

SINGAPORE: Well-recognised brands such as McDonald’s and Samsung use design to boost their brand imprint to prompt maximum saliency and recognition, according to new BrandZ research from Kantar Millward Brown.

Article

Well-known brands including McDonalds, Samsung and Oppo are using colour, logo and multichannel branding to boost their brand recognition and saliency with consumers.

News

GLOBAL: China no longer produces mere goods; in recent years, the world’s most populous country has shifted away from the image of a cheap producer at scale, toward becoming the innovative home of trusted companies.

Article

Draws on insights from the 2018 BrandZ Top 50 Chinese Global Brand Builders ranking to illustrate which Chinese brands, in which categories, are achieving global awareness and success.