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News

Consumers expect brands to be sustainable and are willing to pay more to support those that are, according to a new report from J.

News

BBC News has released the findings of a global study that supports the idea that high-quality content leads to better results for advertisers.

News

Advertisers are expected to spend a combined $66bn globally on sponsorship this year, though fewer than one in five are confident that they can actually measure the business value return of the sponsorships they undertake, according to a new WARC ...

News

Brands and their agencies are cookie-bombing consumers and wasting huge chunks of their advertising budgets by wrongly attributing sales to the first and last clicks in their online campaigns, a new white paper claims.

News

Brands and agencies are greatly increasing the budgets they allocate for marketing technology and almost a quarter of total budgets are now dedicated to this area according to a new study by WARC and Moore Stephens.

Opinion

Nick Speakman, Founder and Head of SPORF, discusses the ever-changing social media landscape and how success is measured in the industry.

Article

A white paper from I-COM details how an overreliance on last-touch attribution results in ‘cookie bombing’ and the misallocation of marketing budgets.

Opinion

Nike's most recent campaign in the US has divided opinion, but according to Tony Pace, Marketing Accountability Standards Board (MASB) President, analysed and praised the brand's continuous position at the side of the athlete.

Opinion

Some innovative brands believe that they need to be in service to audiences. Howard Pull, Strategic Development Director at MullenLowe Profero, suggests that many of the winners in the Effective Innovation category of the 2018 WARC Awards achieved this and enjoyed great returns.

News

Viewers of international TV channels are more diverse than advertisers have previously assumed, according to new research which debunks the notion that only high-income consumers are watching.

Article

General Motors, the automaker, is exploring the power of granular in-car insights as a means for transforming radio advertising on the move.

Article

Analyses the key themes and summarises the winning case studies from the 2018 Effective Innovation category in the WARC Awards, and presents the views and opinions of the judges.

News

Consumers have learned to tune out most digital display advertising but new UK research suggests that the use of high-impact formats can also boost the performance of standard formats.

Article

Pabst Blue Ribbon, the beer, has repositioned its brand to champion diversity, a move reflecting long-term shifts in the US population.