Case Study
•
Elizabeth Hartley, WARC Media Awards, Entrant, Effective Channel Integration, 2018
IHOP, the restaurant chain, used a stunt built for social media and PR to generate buzz and increase sales in the US.
Article
•
WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in newspapers.
Case Study
•
John Obaldo, Loren Saguil, Angelica Banzon, WARC Media Awards, Entrant, Best Use of Data, 2018
Hair care brand Cream Silk used Facebook's propriety clustering algorithm, Mindsights, to create more relevant brand communications and drive functional superiority among its target audience in the Philippines.
Article
•
WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in the TV industry.
Article
•
Stephen Whiteside, Event Reports, ANA Multicultural Marketing & Diversity Conference, November 2018
Mondelez International, the consumer packaged goods company, has fostered engagement with the LGBT community in various ways.
Article
•
WARC Best Practice, December 2018
Looks at the processes through which people make decisions, often sub-conscious, instinctive and driven by bias, and how to work with these processes effectively.
Article
•
WARC Best Practice, December 2018
Provides guidance on relaunching brands, which can involve a reworking of the product, its pricing, its distribution or its promotion.
Article
•
WARC Best Practice, December 2018
This article provides marketers with information and guidance about using behavioural economics (BE) to inform marketing strategies.
Case Study
•
Mikhal Anindita, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2018
Beauty brand Pond's used an influencer strategy to launch a new skincare product in Indonesia.
Case Study
•
MMA Smarties, Finalist, LATAM, 2018
eQlibri, a savoury biscuit brand, generated awareness for the brand relaunch and its product improvement in Brazil.
Case Study
•
MMA Smarties, Finalist, LATAM, 2018
Listerine, a brand of antiseptic mouthwash product, segmented its audience to deliver targeted ads on Facebook, achieving an ROI of 3.2%.
Case Study
•
MMA Smarties, Silver, LATAM, 2018
Ruffles, a brand of potato chips, created an augmented reality, mobile-only game for teenagers in Brazil.
Research Paper
•
MRS Awards, Finalist, MRS Award for Applications of Research
Centra, a convenience retailer, redesigned its format and offering in stores to maximise targeted footfall and revenues in Ireland.
Article
•
MRS Awards, Finalist, MRS Award for International Research
Formula One (F1), an international form of racing, became the fastest growing global sports social media platform as TV audiences increased by 6% across key global markets.
Case Study
•
MMA Smarties, Finalist, LATAM, 2018
Nestlé, a food and drink company, increased reach and awareness in Mexico by launching audio stories via music-streaming service Spotify to promote its formula milk to mothers.
Case Study
•
Galen Lau, Alyafarah Zainudin, Phoenix Tang, WARC Media Awards, Gold, Effective Use of Tech, 2018
QSR brand KFC successfully relaunched its Golden Egg Crunch during Chinese New Year in Malaysia using a TV sync activation.
Case Study
•
Dario Cosmelli, Chris Kilroy, WARC Media Awards, Silver, Effective Use of Tech, 2018
Volvo, the car brand, used livestreams and VR around a solar eclipse to showcase its new XC60 model in the US.
Case Study
•
Rofi Yudisthira, WARC Media Awards, Shortlisted, Effective Use of Tech, 2018
Nutrition, health and wellness company Nestlé used a multimedia strategy, spearheaded by interactive HD video, to relaunch its Dancow Excelnutri+ growing-up milk in Indonesia.
Article
•
WARC Exclusive, November 2018
Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2018.
Case Study
•
Mikhal Anindita, WARC Media Awards, Shortlisted, Effective Channel Integration, 2018
Pond's, the leading facial skin care brand, increased market share in Indonesia by launching a campaign that educated Indonesian women about the hidden dangers of pollution during their daily train commute.
Case Study
•
Sumeet Parab, Lusiana Teguh, Ferdi Wahyudi, WARC Media Awards, Silver, Effective Channel Integration, 2018
With an inspirational digital campaign in Indonesia, Axe, the Unilever deodorant brand, launched a repositioning drive to change its brand image from one that helps men get the girl, to one that helps men find their own magic.
Case Study
•
Alisa Belyaeva, Suri Patel, Dino Myers-Lamptey, WARC Media Awards, Silver and Path-to-Purchase Special Award, Effective Channel Integration, 2018
Sports broadcaster Eurosport used targeted digital and social ads to increase subscribers across Europe during the 2018 Winter Olympics.
Case Study
•
Mara Magsanoc, WARC Media Awards, Shortlisted, Effective Channel Integration, 2018
Haircare brand Dove Hair reignited brand love in the Philippines through a campaign using programmatic and social media.
Research Paper
•
Chayanne Meers and Suzanne Mulier, ESOMAR, Fusion, 2018
Alpro, a plant-based products brand, used deep-dive social analysis to identify consumer trends around plant-based products – allowing them to promote versatile and creative uses for its product ranges in Belgium.
News
•
14 November 2018
Denny’s, the quick-service restaurant chain, took an unusual path to finding its purpose, but has been able to powerfully leverage this guiding principle for its brand.
