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Case Study

Gaming company EA used influential car-modification content creators to create a digital campaign to launch its Need for Speed Payback driving game in Australia.

Case Study

Suzuki, the car brand, co-created a TV show with a broadcaster to engage young women and increase sales of its Ignis model in the UK.

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Beauty brand Pond's used an influencer strategy to launch a new skincare product in Indonesia.

Case Study

Bradesco, a bank, launched an app to help it reach a younger, digital-first generation in Brazil.

Case Study

Citroën, an automobile manufacturer, used a mobile-first campaign to personalise the lead generation process and increase sales of the C4 Lounge in Argentina.

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Sedal, a hair care brand, partnered with YouTube influencer Yuya, to reach teenage girls in Argentina.

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Burger King, a fast food chain, launched new deserts in Brazil by partnering with Toddy Cookies, a brand of cookies, and focusing on mobile and social to product awareness and leverage sales.

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Burger King, a fast food restaurant chain, got involved in the cultural conversation surrounding coxinha, a fried dough food, in Brazil by launching its own version of the snack, Coxinha Fries.

Case Study

Volkswagen, an automotive brand, created a video campaign to introduce its new Up Pepper model, which saw it partner with dating app happn to pick people up from bad dates.

Case Study

Pilot, the pen manufacturer, used location technology to deliver ads to shoppers in Brazil.

Article

Formula One (F1), an international form of racing, became the fastest growing global sports social media platform as TV audiences increased by 6% across key global markets.

Case Study

Rexona, a deodorant and antiperspirant brand, increased awareness of its Rexona Football Fanatics deodorant in Colombia by launching the heartbeat index, which measured fans' heartbeats as they watched their team play.

Case Study

Sprite, a soft drinks brand, increased awareness of its new sugar-free formula in Brazil by helping students memorise their formulas ahead of college admission tests through music videos and songs streamed on Spotify.

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Vigor, a yogurt brand, successfully launched the new chocolate flakes Greek yogurt flavours by leveraging the launch, positioning product consumption beyond traditional moments and maximizing media investment to generate sales in Brazil.

Case Study

Breeze, a laundry detergent brand in the Philippines, leveraged its audience's penchant for second-screening in the launch of its new variant, Rose Gold Perfume.

Case Study

Maybelline New York, the makeup and cosmetics brand, maximised the use of its new endorser, William Chan, to drive sales of its new Color Sensational lipstick range in China.

Case Study

Anchor, a New Zealand dairy brand, developed a positioning and a campaign for Protein+, a first-to-market dairy protein offering.

Case Study

Beer brand Michelob used an influencer strategy to grow awareness and sales in Mexico.

Article

Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2018 WARC Prize for MENA Strategy.

Case Study

Indian news outlet Republic TV launched a news show centred on celebrity newscaster Arnab Goswami with the aim of becoming the leading English news channel within four weeks of launch.

Case Study

Condom manufacturer Durex grew sales and awareness in India by launching a new product, Durex Air, to address problems with the condom category in general.

Case Study

Automobile manufacturer Tata Motors used an online campaign to launch its new Yodha pick-up truck and regain market share in Nepal.

Case Study

Male personal care brand Park Avenue took a fresh approach to its advertising to target India's new-age men.

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Star Bharat, a Hindi language Indian television channel, re-launched with the aim of becoming the leading channel in its category.

Case Study

Healthy snack brand Too Yumm launched a line of baked multigrain chips to increase share of market and of mind in India.