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Article

Visa, the payments company, enhanced various brand metrics in Brazil through a program based around charitable giving.

Case Study

Nippon Pylox, a Malaysian spray paint brand, increased sales despite a limited marketing budget by understanding its target audience.

Case Study

Nicorette, the market leader in the smoking cessation product category in Malaysia, produced the Nicorette Quit Buddy, which not only helped smokers kick the habit but also turned around declining sales.

Case Study

Transnational consumer goods company Unilever updated its corporate 1001 Inspirasi Ramadhan campaign to create unprecedented standout during Ramadan, Indonesia's busiest retail period.

Case Study

Theraflu, Russia's market-leading anti-cold and flu treatment, created the Theraflu Flu Tracker which warned its target audience when flu and colds were heading their way.

Case Study

Toyota, the car brand, used branded content to increase sales of its hybrid car models in Europe.

Case Study

Neutrogena, the personal care brand, tapped into online beauty tutorials to improve top-of-mind awareness of its facial wipes among Argentinian consumers.

Case Study

Lifebuoy, the soap brand owned by Hindustan Unilever, targeted the people most at risk of infections preventable by good hand hygiene to increase sales in rural India.

Case Study

Beer brand Michelob used an influencer strategy to grow awareness and sales in Mexico.

Case Study

Virgin Trains, the British trains operator, increased journey numbers with a data-driven, targeted campaign using TV, radio and DOOH.

Article

Grab, South East Asia’s leading ride-hailing and services app, has focused on a hyper-local strategy to drive expansions across multiple markets and category verticals.

Opinion

At the end of the year, trends are all around us. From across the marketing circuit, here are some that could cause a rumble in the coming year.

Opinion

Planners are in danger of being caught up in the minutiae of campaigns when they should be looking at the big picture.

News

A combination of ageing societies, more lifestyle diseases and a growing middle class is driving consumer interest in health and wellness in Asia-Pacific – presenting new opportunities for healthcare brands – a new study has revealed.

News

Cigna, the health insurance service company, has generated strong brand benefits and driven positive behaviour change among consumers through focusing on well care rather than sick care.

Article

The Beano, the venerable British kids’ comic turned multimedia content company, has launched a brand consultancy; here it shares five strategic insights for engaging with Generation Alpha.

Article

Outlines the eight key points to remember when marketing to Vietnam’s youthful and highly connected population of 96 million.

News

Imperial, the fourth-biggest tobacco company in the world, has revealed it sees the growth of e-cigarettes as key to holding up future profits as demand for traditional cigarettes continues to fall.

Article

Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2018 WARC Prize for MENA Strategy.

Case Study

Shell Select – the petrol station convenience store – ran a multichannel campaign to increase footfall and boost sales in Malaysia.

Opinion

This month, Humana is the brand that achieved the biggest rise in its Ad Awareness in the US. November marks the beginning of open-enrolment for health insurance through the Affordable Care Act and health insurance companies have been ramping up their ads in anticipation.

Case Study

Laundry detergent brand Ariel used a 360 campaign in the Philippines to successfully break the spell of fragrance, which had become the new normal in a category about clean.

Case Study

Telco brand Maxis used digital and experiential media to target the older generation of mobile users in Malaysia.

Case Study

Quick-service food brand KFC launched a fun gameshow-based campaign in Malaysia to raise brand awareness and increase sales in a competitive sector.

Case Study

Malaysian biscuit brand Lexus gained penetration and market share by running a multimedia campaign around a new product launch focusing on mothers and families.