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Case Study

Burger King, a fast food chain, launched new deserts in Brazil by partnering with Toddy Cookies, a brand of cookies, and focusing on mobile and social to product awareness and leverage sales.

Case Study

Francis, a women’s personal care brand, refreshed its image with a strong digital brand awareness campaign, to leverage the brand with young demographics in Brazil.

Case Study

Banking brand BNZ used a modified ATM, backed by a multimedia strategy, to transform the Chinese New Year experience and attract Chinese customers in New Zealand.

Case Study

Soft drink brand Pepsi launched its own cryptocurrency to regain its youth brand status in Vietnam.

Research Paper

Intel, a technology company, and Ipsos, a global market research firm, set up a pilot in the US to build an ongoing framework for instant insights that can aid different stakeholders in exploring rapid activation with micro-targets.

Research Paper

Service providers increasingly use multiple channels for their advertising. One compelling combination integrates affiliate marketing with search-engine advertising.

Case Study

Alcoholic beverage brand Kingfisher launched a nightlife planning app to target young consumers in India and increase footfall at its partner outlets.

Case Study

Bench, a Filipino fashion brand, increased its connection and relevance among younger people in the Philippines with a campaign around accepting homosexuality.

Article

The Walt Disney Co., the entertainment giant, is seeking to prepare for future growth opportunities in numerous ways.

Article

Explores the current reading and thinking about Instagram, the Facebook-owned photo and video sharing platform, popular among celebrities and the public alike.

Article

Analysing trends in content strategies with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2018 WARC Awards.

Article

Global strategies, campaign updates and trends in the dairy, fats and oils category.

Article

As consumers look toward brands to lead cultural conversations and launch campaigns with a strong point of view, planners need to adapt their perspective accordingly.

Case Study

Bolia.com, a Danish furniture retailer, increased positivity towards its brand reputation in Denmark by launching ads that mimicked the communication of high fashion.

Case Study

Mahindra Holidays, a travel company, increased member engagement in India by creating a video-led content strategy to meet the changing needs of its target.

Case Study

Barbadillo, a wine producer in Spain, launched a digital campaign that is highly effective in driving consumer engagement, activation, and conversion.

Research Paper

This article is concerned with qualitative descriptions of the morphological structure of Twitter interaction network topologies.

Case Study

L’Oréal, a beauty company, successfully promoted a new collection to women in India through digital facial recognition technology.

Case Study

CEAT, a tyre manufacturer, successfully engaged its audience of men in India using a mobile game while delivering its message in a way that was not disruptive to the gaming experience.

Case Study

5 Star, a chocolate bar brand, used mobile gaming to connect with its audience in India by creating unique user gaming experiences.

Case Study

EF English Live, a resource for learning to speak English, reinforced itself as a reference in e-learning in Brazil, to generate brand engagement and convert sales as a consequence of such an engagement.

Case Study

Filipino fast food brand Jollibee increased sales around Valentine's Day with a campaign for the broken-hearted.

News

CHICAGO: Bud Light, the beer brand owned by Anheuser-Busch InBev, has generated a powerful return on investment from introducing special cans for teams competing in the National Football League (NFL).

Article

Advertising researchers do not understand fully the impact different advertisement placement and delivery vehicles have on the mobile user's experience.

Article

This Company Profile from Euromonitor provides key details and analysis of Nestlé SA, one of the world’s largest consumer goods companies.