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News

Several multinational FMCG companies, including Nestlé, Procter & Gamble and Unilever, are pursuing an online subscription model for some of their products, despite evidence that automatic delivery has not worked for some of their ...

Article

Offers an industry overview of alcoholic drinks, including innovation and disruption caused by changing consumer attitudes.

Article

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.

Article

With strong product packaging, brands can break through at the store shelf, according to experts in the US.

Case Study

Shell Select – the petrol station convenience store – used limited-edition specially designed bottles of its own-brand water as a promotion to drive footfall and increase profit margins in Malaysia.

Article

Looks at the biggest FMCG brands in the world, including what the megabrands are and categories that count in the top 100.

Article

This Company Profile from Euromonitor provides key details and analysis of Pepsi Co, the owner of brands such as Tropicana, Gatorade and Aquafina.

Case Study

Aquafina, a brand of bottled water, repurposed long-form video content into short-form social ads for its Tet campaign in Vietnam.

Article

Looking at the three challenges brands face when pursuing common knowledge which has implications across the marketing discipline.

Article

The founder of data company Heart-Data Inc introduces the Japanese concept of “ikigai” and how to apply it to brand (personal brand or business brand) questions.

Article

Danone, a food-products corporation, focused on two main contributions coming from strategy & insights (S&I) to make its global portfolio for Danone waters futureproof.

Case Study

The Business Coordinating Council (CCE), a private sector in Mexico, launched an initiative to help the victims of earthquakes in Mexico, which gathered big businesses to donate and distribute aid.

Case Study

McDowell's No.1, an Indian spirits brand, increased reach among Indian consumers by using mobile surveys and audio fingerprinting to track and target alcohol consumers.

Article

This Company Profile from Euromonitor provides key details and analysis of Nestlé SA, one of the world’s largest consumer goods companies.

Article

This Company Profile from Euromonitor provides key details and analysis of Danone, the owner of brands such as Evian, Volvic and Aqua.

Article

This Company Profile from Euromonitor provides key details and analysis of The Coca-Cola Co, the owner of brands such as Minute Maid.

News

HONG KONG: JD.com, the online retailer, is shifting its focus from simply retailing towards technology that can be placed at the service of brands both online and offline, a leading executive has said.

Article

A category analysis of better for you (BFY) packaged food in the US, which includes company profiles, an overview of health and wellness in the US, key trends and category forecasts.

Article

Explains the increasing value of marketing through GIFs and provides marketers with advice on how to use them effectively.

Case Study

CALM, a mental health charity, launched L'Eau de Chris, a collaborative campaign with Topman to raise public awareness of men's mental health in the UK.

Case Study

Medtronic, a medical technology company, provided humanitarian and operational support during Hurricane Maria in Puerto Rico by creating a dedicated communications effort that reached out to employees and stakeholders.

Case Study

French mineral water brand Hépar increased sales by building a campaign around the phrases French families use to describe going to the toilet.

Research Paper

Colgate-Palmolive Company, a consumer products company, used customer relationship management (CRM) to identify strategic in-store touchpoints in Brazil.

News

LONDON: Growing demand for healthy snacking products has been identified across six major European markets in a new study that suggests the profile of the typical European consumer is changing.

Article

Provides an overview of the past, present and future of premiumisation, including an explanation of the second wave of premiumisation and long-term global income trends.