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News

Sky is planning to slash the number of gambling ads it carries in the wake of growing unease over gambling addiction and the amount of betting in sport.

Case Study

Holcim, Vietnam's leading cement supplier, rebranded itself in six months to negate projected sales losses of 20% and transferred its brand equity to a new identity.

Article

Provides marketers with guidance on how to engage digital natives with visual and compelling content on Snapchat.

Case Study

MGM National Harbor, a casino brand, increased visits and spend among customers in the US by launching a series of comedic personas to show them how its brand can help alleviate weekday boredom.

Case Study

32Red, a multi-product gambling business, was able to grow its business and achieve its targets by improving the efficacy of its TV and search channels.

Case Study

ŠKODA, an automotive brand, increased brand awareness and sales of its Kodiaq SUV in Spain by turning its vehicle into a free transport service.

Case Study

The Hong Kong Jockey Club, a horse racing, sporting, betting brand and charity, used AI technology and location data to target consumers in China and encourage them to lead healthier lives.

Case Study

MGM, a hotels and entertainment group, reversed double-digit decline following a campaign that brought the thrill of Las Vegas to New Jersey.

Article

Explores the current writing on the subject of Twitter as a marketing tool; an instant feed where reactions to current events can let brands into culturally significant themes and invaluable customer insights.

News

MANCHESTER: Foreign-owned betting firms that sponsor English Premier League football clubs are failing in their duty to pay into a fund for treating people with gambling addiction, according to the head of the National Health Service (NHS).

Opinion

With 67% of 18 to 34-year-olds saying the need to take a break from technology, does this open an opportunity for brands, asks Vaughan Edmonds, planner at global experience agency Sense.

News

BERLIN: Zalando, the online fashion retailer, is betting on a festival celebrating streetwear to cultivate and grow a loyal community.

News

LONDON: In the last year, the startup bank has grown swiftly. Each month, more than 60,000 new customers open bank accounts; growth targets for the next two years are in the millions.

Research Paper

Ambush marketing is more than 30 years old, and its prevalence continues to grow. Recent cases indicate that brands perpetrating ambushes are becoming more creative, but the literature has failed to keep pace, offering scant analysis of the different forms ambushing can take, and the implications it can have and little investigation or consideration from the ambusher's perspective.

News

SYDNEY: Online content properties in Australia will be subject to the same rules on gambling advertising as traditional broadcasters from the end of September 2018, under new regulation.

Gunn Report

Loto-Québec’s Lotto 6/49, a national Canadian lottery game, leveraged its historic association with lucky moments to launch a budget-friendly campaign with social media and real-time video at its heart.

Article

Monzo has built a following and a community around its product, allowing it to grow swiftly, build new and category-changing features, and attract a generation that has an uncomfortable relationship to money.

Case Study

Canadian Club, a brand of Canadian whisky, launched a video campaign that made Australians question whether they actually like beer and showed them the perfect alternative, its Ready to Drink whisky.

Case Study

P&O, a British cruise line, increased bookings for its South Pacific cruises in its busy January period by launching a humorous TVC and online content films in Australia to showcase what it has to offer.

Case Study

Generadoras de Chile, an organization that brings together the main generators of electricity in Chile, was able to educate citizens on the importance, value and benefits of electricity in their daily lives.

News

SHENZHEN/NEW YORK: Accenture, the global consultancy, has formed a strategic alliance with and has invested in the computer-vision start-up Malong Technologies, in a move that hints at the company’s China growth strategy and its belief in the ...

News

SHANGHAI: Starbucks, the US coffee chain that has more than 3,300 stores in China, is the latest major international brand to form a strategic partnership with Alibaba, the Chinese e-commerce giant.

Opinion

What lessons did we learn from World Cup 2018 marketing strategies, and how can their influence be harnessed to deliver winning campaigns? TVSquared’s Marlene Grimm investigates.

Research Paper

Significant resources have been devoted to educating the public about the danger of driving under the influence of alcohol, including antidrunk-driving advertising.

News

LONDON: Almost one fifth of all ads shown on ITV during FIFA World Cup games were for gambling brands according to a new analysis which shows that betting ads had more screen time than alcohol and fast food commercials combined.