Get a demo Do I subscribe? News sign-up Sample reports

Search in

Show only

Date Range

Search within

Categories

Brand

Country

Source

Index

576 results found
Sort by

Article

Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2018 WARC Prize for MENA Strategy.

Article

Details what brands need to consider when getting started with personalisation and lists the ways to personalise that promise the most impact.

Case Study

Cosmetics brand Maybelline used interactive video, an e-billboard and a lipstick to maximise the use of its new endorser, singer and actor William Chan in China.

Case Study

Avon, the beauty brand, used a campaign during Breast Cancer Awareness Month in India to further build its reputation as a champion of women.

News

First it was Korean pop, then Korean soaps, now it’s K-beauty – Korean cosmetic products and regimes – that are going global.

News

China’s Tmall online shopping service has struck a partnership with ten international market research companies, as Alibaba extends its offering yet again in a fiercely competitive e-commerce market.

Case Study

L'Oréal Paris, a beauty brand, increased its UK range of foundations to 23 shades to promote a more diverse and inclusive approach to beauty.

News

Cosmetics brands in China are experimenting with different retail formats and using the latest high-tech gizmos to merge on and offline shopping experiences.

Case Study

Maybelline, a cosmetics brand, leveraged fan economy to breaks its e-commerce sales record.

Case Study

L’Oréal, a beauty company, successfully promoted a new collection to women in India through digital facial recognition technology.

Article

Glossier, the beauty company, has demonstrated how digital media can be used for everything from building an audience of brand fans to co-creating innovative products.

Article

As the volume of content available grows, so metrics like viewability and opportunity to see are becoming less meaningful – time is the most valuable metric, according to VICE.

Article

Shows how marketers can create impactful engagement across touchpoints, using examples from brands such as Nike, Lego, Red Bull and De Beers.

Article

A global outlook on the beauty and personal care market, including the leading companies and brands, key trends shaping beauty and personal care, and market snapshots.

News

JAKARTA: Indonesia’s embrace of Islam is extending into all areas of life, changing how consumers interact with everyday goods and services and with brands and advertisers having to respond accordingly.

News

BEIJING: The world is becoming more polluted and people are taking note, with younger consumers demanding more protection from beauty brands in particular.

News

CANNES: Marketers in the beauty sector may need to rethink some of the fundamentals of their craft, right down to how they name products, if they are to succeed in the voice ecosystem, Antoine Borde, L'Oréal’s global e-commerce ...

News

PARIS: L’Oréal, the French cosmetics giant, has announced that it has formed a long-term partnership with Facebook that aims to deliver augmented reality (AR) experiences for consumers via the social network’s camera products.

Article

L'Oréal, the beauty company, is using partnerships to advance its e-commerce agenda in different ways.

Article

L'Oréal, the beauty company, is building an e-commerce playbook that is helping it succeed in this increasingly valuable arena.

Article

L'Oréal, the beauty company, believes e-commerce is essential for its future growth, and is thus attempting to prepare for the next wave of innovation in this space.

Opinion

This month, Wardah is the brand which has achieved the greatest uplift in its Ad Awareness in Indonesia, with the beauty brand Wardah focussing on creating social gatherings for beauty vloggers.

Article

This Company Profile from Euromonitor provides key details and analysis of Coty Inc, owner of brands such as Rimmel and Marc Jacobs.

Article

This Company Profile from Euromonitor provides key details and analysis of Johnson & Johnson in the consumer health category.

Article

PepsiCo, the food and beverage manufacturer, has developed a new tool that helps it understand the latest trends taking shape in its categories.