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Article

A crisis of trust is impacting brands globally, as people revert to trusting their gut, and brands in both developed and emerging markets need to adapt, albeit in different ways.

Article

Adam Ferrier, founder of THINKERBELL, discusses what happens when brands put the consumer at the heart of their decision making, CX, and design.

Research Paper

This article explores how a multiplatform advertising strategy enhances brand perceptions and performance in the fast-digitizing Chinese market.

Case Study

Credit card brand Mastercard used a digital, social media and mobile campaign to change the cash-centric culture in Vietnam.

Case Study

Credit card brand Mastercard used digital and social media to connect with mothers in Singapore.

Case Study

Digital wallet Paytm used a multimedia campaign to change behaviours and become the leading digital payment platform in India.

News

NEW DELHI: Financial products in India have traditionally been marketed to men but that is starting to change as an increasing number of women choose to make their own investment decisions.

Case Study

Bukalapak, an Indonesian e-commerce website, fought against a decline in market share by focussing on small businesses.

Case Study

Online brand Amazon used a multichannel campaign based around the sibling festival of Rakshabandhan to grow its customer base in North India.

Case Study

Travel company Thomas Cook used a multichannel approach to create a new market segment by targeting older travellers in India.

Case Study

Walls, the ice cream brand, grew sales in Pakistan during Eid with an emotional film published on social media.

Case Study

Amazon, the online retailer, used an integrated campaign to challenge Indian culture and get people to shop online.

News

SINGAPORE: The financial sector has been slow to pick up on digitization, but becoming mobile first is now the only way to survive, according to a senior executive at Citibank.

Article

Singapore Press Holdings, the country's largest print media publishers, has built an effective native advertising and content marketing operation.

Article

JPMorgan Chase, the financial-services provider, believes that being "customer-obsessed" is now essential for brands to succeed.

News

SINGAPORE: Voice technology could be the next big opportunity for brands, particularly in countries such as China and Singapore, according to a new study.

News

SYDNEY: Australia’s biggest news brands are still banking on the drawcard of quality content, despite the growing influence of Google and Facebook on the news industry, according to senior executives at NewsCorp and Fairfax Media.

Article

This article looks at how marketers can use big data and data-driven marketing to build a data strategy.

News

PARIS/NEW YORK: Global digital payment volumes are expected to increase by an average 10.9% through to 2020, amounting to nearly 726bn transactions, according to a new study.

News

LOS ANGELES: Snapchat, the image-sharing mobile app, has started to roll out a new feature that offers users the chance to swipe to obtain more information about places featured in snaps.

Opinion

Madison Avenue is synonymous with Adland, keeping the name even after most agencies were chased away by high Manhattan rents and shifting fashions.

Article

This article explains how financial services brands can protect themselves from fintech disruption by digitally evolving.

Article

JPMorgan Chase & Co., the financial-services provider, is facing two forms of disruption as both its industry, and the marketing sector as a whole, are evolving at a rapid rate.

News

SINGAPORE: Oversea Chinese Banking Corp (OCBC), Singapore's second largest lender, has announced a partnership with StarHub, a leading telco, to research product and service development in an increasingly digital economy.

Article

This article shares how Citibank, a global bank with some 200 million customers, is adopting digitisation to better understand the customer journey.