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Case Study

This case study shows how Nissan, the car brand, made use of its recent sponsorship deal to reconnect with its Asian expats customer base and increase sales in the UAE.

Article

This event report outlines how Aditya Birla Group, the Indian conglomerate, has used the Net Promoter Score (NPS) to deepen customer understanding.

Case Study

This case study explains how Lifebuoy, the soap brand, extended its 'Help a Child Reach 5' initiative to more countries with the help of donors by releasing an emotional film online.

Case Study

This case study shows how Lego, the children's toy, successfully reversed declining brand metrics globally by inviting children to showcase their imagination in building their own Kronkiwongi.

Article

This article explains the lessons from behavioural science about the formation of habits and lists six strategies that marketers can employ to build, maintain and disrupt consumer habits.

News

MUMBAI: India is set to overtake the United States as Facebook's biggest market globally within the next few weeks, as almost 250,000 Indians join the social media site every day.

Article

This Company Profile from Euromonitor provides key details and analysis of H&M Hennes & Mauritz, the owner of brands such as H&M, COS, and & Other Stories.

Case Study

This case study details how Digi Telecommunications, a mobile service provider, increased sales and customer loyalty among migrants in Malaysia.

Research Paper

This paper contends that the logical way to classify brands is to use a methodology based on consumer perceptions rather than academic/practitioner criteria, and that this may enable managers to more accurately define brand marketing strategies for current brands or relaunch efforts.

Research Paper

This paper attempts to compare self-organising maps (SOM) and principal components analysis (CPA) by applying them to the marketing construct 'retail store personality'.

Case Study

This case study shows how Bajaj Motorcycles, a motorcycle brand, honored one of India's iconic warships and reconnected with its target audience with an integrated short-term campaign.

Case Study

This case study shows how PureIt, a water purifier brand, developed a social education campaign to inform the public about the importance of clean drinking water in Bangladesh.

Case Study

This case study shows how UPS, a delivery service brand, increased brand affinity within the Chinese market by repositioning itself as the future partner of Chinese manufacturers.

Case Study

This case study shows how Brook Bond Red Label, a tea brand in India, created two TVCs showcasing common social tensions being appeased by the power of tea, to regain market leadership.

Case Study

This case study shows how Dainik Jagran, India's largest read newspaper, increased brand awareness by refocusing the public's attention and appreciation on to the Armed Forces.

Case Study

This case study tells the story of a campaign from Nestlé in India that addressed a social issue important to urban mothers - inadequate breastfeeding - with a pro-community message and an integrated media strategy.

News

GLOBAL: China is by far the largest internet market in the world with 721m users, but India has now overtaken the US to become the world's second largest market with 333m, according to a new report from the United Nations.

Article

This article summarises Warc's latest adspend forecast for India, extending to 2016 and 2017.

Article

This Company Profile from Euromonitor provides key details and analysis of Fast Retailing Co Ltd, the owner of brands including Uniqlo and Comptoir des Cotonniers.

Article

The article explores the power of community, influencers and advocacy marketing in Asia's emerging markets and how brands can capitalize on these trends.

News

SINGAPORE: Social progress and increased concerns about environmentalism are offering brands with a strong "purpose" story the chance to engage consumers in developing markets, new research has revealed.

Article

This article explores the opportunities for purpose-driven brands in Asia's developing markets, where environmental concerns and social progress are shaping consumer preferences more than ever before.

Article

This article, based on research by Ogilvy and Mather, explores how Asia's increasingly middle class women are driving consumer spending growth and provides case studies of how brands can successfully engage this rising consumer group.

News

GUANGZHOU: Half of world's GDP growth over the next decade will come from smaller cities in developing markets as increased urbanisation drives more consumer spending, new research has revealed.

News

MUMBAI: Multinationals can learn a lot from savvy local brands in emerging markets, as battles between international and single market brands heat up.