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Article

This Company Profile from Euromonitor provides key details and analysis of Royal FrieslandCampina NV, a Dutch packaged foods company with a strong focus on baby food and dairy.

Article

This Company Profile from Euromonitor provides key details and analysis of Mars Inc, the owner of brands such as Pedigree, Whiskas, Royal Canin and Nutro & Greenies.

Research Paper

Product innovation, the fragmentation of media, and the surge in digital and social media platforms have forced marketers to increase their focus on short-term sales tactics.

Case Study

This case study shows how Nestlé Nan, a milk supplement brand, complemented an offline event with a social media engagement strategy to increase brand awareness in Singapore.

Case Study

This case study explains how infant formula brand Nestlé NAN OPTIPRO Kid 4 used word-of-mouth and the power of Christmas carols to relaunch its repackaged product during the Christmas period.

Case Study

This case study explores how Cornetto, a frozen dessert brand manufactured by Unilever, launched a local campaign in China to help teenagers deliver their 'love confessions'.

Case Study

This case study shows how the Nestlé Baby Club program, an infant formula brand loyalty program, successfully recruited new members in Singapore using a humorous campaign that appealed to both soon-to-be mothers and fathers.

Research Paper

This article examines how marketers can best study brand decision journeys, emphasising how critical it is to take into account product categories, as there are important differences between these that affect many aspects of the consumer journey.

Article

This article looks at the changes currently occurring in the retail industry and at how the future of retailing will look.

Article

This Company Profile from Euromonitor provides key details and analysis of Nestlé SA in the packaged foods market.

Article

This Company Profile from Euromonitor provides key details and analysis of Danone. Included is a strategic evaluation with key facts about the French company, competitive positioning against comparative brands, and assessment of its position in the packaged food market.

Article

This article looks at what brands in the FMCG sector can do to ensure that new products are launched successfully, ensuring the right basis for future innovation.

Case Study

This case study tells the story of a campaign from Nestlé in India that addressed a social issue important to urban mothers - inadequate breastfeeding - with a pro-community message and an integrated media strategy.

News

SYDNEY/BEIJING: Australian brands are waking up to the daigou phenomenon that has seen private sellers shipping food, cosmetics and health products to China for resale online, with many spying an opportunity to build on this "free" marketing and ...

Article

This report reviews the strategies and priorities of the 15 largest packaged food players in the world, covering the forecasts from 2015-20.

Article

This event report outlines how The Honest Company, a startup in the consumer packaged-goods space, is building its brand.

News

SHANGHAI: Danone, the international dairy giant, is gaining useful consumer insights in China and the wider Asia region from using social media listening to inform its market localisation efforts.

Article

The event report reveals how international dairy manufacturer Danone used social media listening to analyse product preferences and key concerns of consumers in China and the UK.

News

NEW YORK: Amazon, the online retailing giant, is reported to be set to make a significant push into offering private-label products, with perishable foods and household products possibly available within weeks.

Article

This report describes how food brands have leveraged consumer insights to effectively engage with Mums and families in APAC.

News

NEW YORK: Nearly 75% of consumers consider a brand's country of origin to be equally or more important than nine other purchase drivers, according to a new global survey.

Article

This Company Profile from Euromonitor provides key details and analysis of Abbott Laboratories, the owner of brands such as Similac, Gain, and Glucerna.

Article

This report examines Chinese mothers' attitudes towards infant nutrition and demonstrates how brands can communicate with these mothers on social media, based on data from WeChat, the messaging app.

Case Study

This case study shows how Anmum Materna, a maternal-milk brand, increased sales and brand awareness by using an animated campaign.

Case Study

This case study describes how Hindustan Unilever Limited, a consumer goods company in India, created its own radio channel to reach previously unreachable customers.