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Case Study

Unilever-owned personal care brand Dove employed TV and digital to launch its Baby Dove range, focusing on body wash, in the Philippines.

Article

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Fairy and Febreeze.

Case Study

Baby care brand Pampers created a programme of paediatrician-led workshops to boost nappy sales by targeting young mothers and their mothers-in-law in India.

Case Study

Vaseline, the body care brand, created an AI-driven data analysis tool to anticipate drops in spontaneous awareness in India and identify the causes.

Article

Analysing trends in brand purpose strategy, including tips for more effective purpose and lessons from the winners of the Effective Use of Brand Purpose category of the 2018 WARC Awards.

Article

Looks at the biggest FMCG brands in the world, including what the megabrands are and categories that count in the top 100.

Article

JPMorgan Chase, the financial-services provider, is taking a nuanced approach to driving success with its marketing.

Article

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2018 WARC Awards.

Article

This Company Profile from Euromonitor provides key details and analysis of Kao Corp, the owner of brands such as Laurier and Merries.

Article

This Company Profile from Euromonitor provides key details and analysis of Kao Corp, the owner of brands such as Sofina, Merries and Biore.

Case Study

Johnson's Baby, a baby-care brand, launched its range of baby laundry cleaner to mothers in India via targeted banner ads on mobile.

News

Huggies, the diaper brand, found success with Canadian mothers through moving beyond category norms and focusing on powerful, emotional connections.

Case Study

Personal care brand Aveeno used a data strategy to deliver addressable creative encouraging consumers to explore its product line in the US.

Case Study

Pampers, a brand of baby and toddler products marketed by P&G, increased its market share in Vietnam by launching Pampers Positive, which created social conversations between mothers about the parenting pressures and myths they face.

Case Study

Skin and baby-care brand Johnson's used an integrated campaign in Indonesia to grow sales and establish itself as a baby-care expert in a category that lacked differentiation.

Case Study

Leading babycare brand, Johnson's Baby, used a social media strategy in the Kingdom of Saudi Arabia to increase brand love and encourage mums to be in the moment with their child.

Case Study

BabyLove, a brand of nappies, successfully launched its new product, nappies for premature babies, by creating an app to provide a community for parents of premature babies in Australia.

Article

A global outlook on the beauty and personal care market, including the leading companies and brands, key trends shaping beauty and personal care, and market snapshots.

News

TORONTO: Huggies, the diaper brand owned by Kimberly-Clark, has successfully embraced the power of purpose to enhance its position in Canada.

Case Study

Baby Dove, a baby care brand, partnered with a hospital in São Paulo to raise awareness about the importance of breast milk donation and achieved a 400% increase in breast milk donations.

Article

Huggies, the diaper line owned by Kimberly-Clark, has found success in Canada through embracing a clear sense of brand purpose.

Article

Huggies, the diaper brand owned by Kimberly-Clark, enhanced its position in Canada thanks to its “No Baby Unhugged” positioning.

Opinion

Dynamic creativity, viewability, and the use of ad tech for brand building are topics at the forefront of the current conversation.

News

CANNES: Johnson’s Baby, the baby products brand owned by Johnson & Johnson, is discarding certain aspects of its history to meet the requirements of modern parents, according to its chief marketing officer.

News

NEW YORK: Johnson & Johnson, the healthcare company, is increasingly applying its business savvy to corporate social responsibility programs, marking the latest step in its long-term commitment to doing good.