David Chan, WARC Prize for Innovation, Entrant, Warc Prize for Innovation, 2014
This case study explains how Ford addressed changes in the car path-to-purchase and reluctance to visit dealerships before a purchase decision has been made by launching a self-service showroom in Pennsylvania, US.
Amanda Levy, WARC Prize for Innovation, Entrant, 2013
For 2013 Nissan, the car maker, redesigned its off-roader vehicle, the Pathfinder. However, whilst the car maker had a presence lined up at high profile US industry events and a lot of product news to communicate, there were no actual examples of the car available for the trade shows.
Pooja Patil, WARC Prize for Innovation, Entrant, 2013
This case study describes a campaign to encourage Indian consumers to test drive a Volkswagen Polo or Vento using a wide variety of novel applications of Post-it® sticky notes across media and other branding opportunities to create awareness and a "reminder" to act and book a test drive.