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Case Study

This case study describes how Lexus built awareness of the new Lexus NX vehicle in Australia by using targeted interactive media.

Case Study

This case study describes a campaign by Audi, the car manufacturer, which integrated television and social media to increase awareness and consideration amongst young women in the US.

Case Study

This case study describes how car manufacturer Volkswagen used big data and social media to target individual Brazilian buyers with tailored discount offers.

Case Study

This case study explains how Acura, the car manufacturer, used a US sports sponsorship to engage fans before the launch of its new TLX model.

Case Study

This case study explains how Ford addressed changes in the car path-to-purchase and reluctance to visit dealerships before a purchase decision has been made by launching a self-service showroom in Pennsylvania, US.

Case Study

This case study describes how Maruti Suzuki India Ltd (MSIL) addressed a downturn in the Indian car market, re-stating its credentials as a value-for-money model by focussing on fuel efficiency.

Case Study

For 2013 Nissan, the car maker, redesigned its off-roader vehicle, the Pathfinder. However, whilst the car maker had a presence lined up at high profile US industry events and a lot of product news to communicate, there were no actual examples of the car available for the trade shows.

Case Study

This case study describes a campaign to encourage Indian consumers to test drive a Volkswagen Polo or Vento using a wide variety of novel applications of Post-it® sticky notes across media and other branding opportunities to create awareness and a "reminder" to act and book a test drive.