David Chan, WARC Prize for Innovation, Entrant, Warc Prize for Innovation, 2014
This case study explains how Ford addressed changes in the car path-to-purchase and reluctance to visit dealerships before a purchase decision has been made by launching a self-service showroom in Pennsylvania, US.
Pooja Patil, WARC Prize for Innovation, Entrant, 2013
This case study describes a campaign to encourage Indian consumers to test drive a Volkswagen Polo or Vento using a wide variety of novel applications of Post-it® sticky notes across media and other branding opportunities to create awareness and a "reminder" to act and book a test drive.
Amanda Levy, WARC Prize for Innovation, Entrant, 2013
For 2013 Nissan, the car maker, redesigned its off-roader vehicle, the Pathfinder. However, whilst the car maker had a presence lined up at high profile US industry events and a lot of product news to communicate, there were no actual examples of the car available for the trade shows.