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Article

Marketers looking to explore the world of eSports can draw on their experience in traditional sports as they seek to make sense of this burgeoning industry.

Case Study

David Sheldrick Wildlife Trust (DSWT), a charity that aims to save elephants from extinction, was able to raise awareness in Australia for elephant deaths that arise from a loss of habitat by introducing and translating elephant communications.

Case Study

Myer, a department store, was able to reverse declining year-on-year sales in Australia by using the world's first clickable six-second bumpers.

Data

Summarises the findings of WARC's latest mobile marketing survey, conducted across APAC on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Article

Paramount Home Media Distribution, a unit of Paramount Pictures, has been required to adapt as the contours of movie marketing change.

Data

Summarises the findings of WARC's latest mobile marketing survey, conducted across the UK on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Data

Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Article

NBCUniversal, the media company owned by Comcast, has built out a wide range of capabilities to help it compete with newer entrants into the advertising space.

Article

Analysing the results of a global WARC survey of senior strategists, The Future of Strategy Report provides both quantitative and qualitative data on the current state and future expectations of the discipline.

Article

Provides an overview of how marketers can co-ordinate multiple media channels to amplify the impact of each and increase effectiveness.

Article

Provides insights from the 2018 Mobile World Congress (MWC), which discusses the age of hyperconnectivity, issues such as the 4th Industrial Revolution (thanks to 5G) and the application of Artificial Intelligence.

Article

Outlines six challenges that are often thrown at planning’s door and explains how planning is responding.

Article

Argues that the 'planner of the future', who can help guide clients through well-argued and supported strategies for growth, is in more demand than ever.

Research Paper

Academic and practitioner studies have found that television consumption is highest among American audiences of diverse races and ethnicities.

Research Paper

Discusses the inaccuracies across location data and programmatic and what methods the industry can use to try and combat these challenges.

Article

Looks at how brands can take a more collaborative approach to fulfil the needs and expectations of consumers.

Article

Research from the Association of National Advertisers (ANA) and Forrester has found that television advertising is rapidly entering a new, data-driven age.

Research Paper

OMD, a global media agency, launched the CROSSroads project in Spain to measure audience content consumption across media and devices.

Case Study

Dodge, the car manufacturer, used a cross-screen campaign to increase sales in the US.

Case Study

Beats, an audio products brand, reinforced its connection with British sporting to create real-time social media content in order to increase brand buzz.

Article

Sets out a five-step guide to success in measuring digital media, with action points given for each one.

Case Study

Edelman, a PR firm, formed OneOrlando Alliance, a non-profit for the LGBTQ+ community in Central Florida, to better address the needs of victims of the Pulse nightclub shooting and their families.

Research Paper

Media professionals and scholars have examined the influence of media context on advertising effectiveness for more than 50 years, but clarity regarding media-context effects remains lacking, amid an abundance of mixed results.

Article

Online travel agent Lastminute.com has developed a new media business based on selling travel audiences.

Case Study

BMW, the car manufacturer, used data science to target high-value customers and increase dealership visits in the US.