Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index

96 results found
Sort by

Research Paper

This paper looks at the use of technology to enhance measurement and insights for the out-of-home industry in the United States.

Case Study

This case study describes how financial services company Charles Schwab, joined with news network CNN’s anchors to create a multimedia content series to gain the attention of the hard-to-reach investor audience in the US.

Article

This article shows how Honda US employed a wide range of social media strategies to reach Millennials through timely and relevant videos, finding them where they predominantly go to research car purchases.

Article

This article outlines how brands need to redesign the customer experience to give consumers the feeling that exchanging their personal information is worthwhile, by seeking permission through creative engagement.

Article

This event report outlines how Arby's, the restaurant chain, partnered with ELEAGUE – an eSports property created by TBS and WME IMG – to reach gaming enthusiasts.

Research Paper

This paper shares results from research by AOL, the mass media corporation, into digital content marketing.

Case Study

This case study shows how Perth Racing, a horse racecourse owner, used video content to increase visits by women to its racecourses in Australia.

Case Study

This case study explains how Comedy Central, the US TV station, promoted 'Key & Peele', a TV series, to multicultural millennials.

Research Paper

How do household members influence one another’s television-viewing behaviors, and how can these behaviors affect new programming? The current study offers a method to separate two different sources of interpersonal influence among television viewers in the same household: what the authors call “social co-viewing” and the intrinsic preferences of another viewer independent of co-viewing.

Article

This article examines trends seen at the Consumer Electronics Show and how they will impact the out of home (OOH) channel.

Article

This report sets out the results from research, including surveys and interviews, into the needs and concerns of major advertisers globally.

Case Study

This case study explains how Wyeth Materna, a pregnancy nutritional supplement brand, used a social film to bring couples planning families closer together in Hong Kong.

Research Paper

A surge in the U.S. Hispanic population is a wake-up call to identify and strengthen strategies for targeting this important demographic segment.

Article

This article identifies some of the drawbacks of big data, arguing that it should actually be called 'device-based data' and that hybrid approaches are the best way forward.

Article

This presentation sets out the opportunity offered by Instagram, the photo-sharing platform, for brands to engage with consumers, including how some brands are already using it and how Instagram may evolve.

Article

This report provides a list of simple tactics for making programmatic advertising more successful and effective, including real-world examples.

Case Study

This case study describes a campaign in the US by Kool-Aid, a beverage brand owned by Kraft, which sought to convert passive awareness of the brand into sales by targeting mothers on social media.

Article

This report details changes in on-demand viewing behaviour in the US, highlighting some of the challenges and opportunities for distributors of content.

Article

This report examines the state of social media in the US in 2012, showing that social media continues to grow rapidly and has become an integral part of consumers' daily lives.

Article

The Global Digital Media Trendbook captures the trends in revenue and usage patterns for a variety of digital media and then analyses and projects the future of these digital media segments.

Article

This Nielsen report attempts a new kind of TV viewing analysis: tracking viewing patterns beyond the traditional seven-day period, and instead measuring up to 29 days.

Article

This report looks at cross-platform media consumption in the US in Q2 2012, with a particular focus on video content viewed via TV (live and recorded), online, mobile and tablets, including simultaneous device use ('multiscreening').

Article

Marketers who want to use video to reach consumers have to decide whether they want to target them directly or go for a more broadcast, mass-reach approach.

Research Paper

Great sums of marketing dollars are spent on television advertising time in the absence of precise audience-size information for individual advertising units.

Article

This white paper takes an in-depth look at the demographics, product preferences, purchasing power, communication and reach of U.S.