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Case Study

Creature of London, an advertising agency, transformed its brand from a creative agency to a creative company with 'Alice's Adventures Underground', in the UK.

Case Study

This case study explains how Dare, an Australian iced coffee brand, outperformed its competitors by creating a new consumption occasion: becoming the habitual choice for whenever people are not thinking straight.

Case Study

This case study highlights several campaigns run by the award-winning advertiser ANZ Australia including the 'push for an equal future' and 'GAYNZ - A bank fit for a queen' campaigns.

News

GLOBAL: Consumers are more likely to support brands that use faces in their imagery because people have a fundamental need to form and sustain relationships, a recent academic study has found.

Case Study

This case study explains how S7 Airlines, the Russian airline, used a video published on social media to increase international awareness of its brand and grow ticket sales.

Article

This article describes the differences between virtual reality (VR), augmented reality (AR) and mixed reality (MR), and how they can best be used in a marketing strategy to offer consumers a unique experience.

Case Study

This case study details how Tommee Tippee, an infant products brand, re-designed its global website to not oversell to or patronise parents.

Case Study

This case study details how What3words, a geocoding system for the simple communication of location, targeted developing countries in Africa without reliable addressing systems.

Case Study

This case study describes how the Royal London Group, an insurance company, targeted over 50s in the UK with a digital search acquisition strategy.

Case Study

This case study shows how Virgin Media, a mobile operator in the UK, created #phonerumour to talk about a new iPhone launch before anyone else did and amplify the Virgin name.

Case Study

This case study details how The Times, a national British newspaper, increased retention of subscriptions through targeted direct mail.

Case Study

This case study describes how England Rugby 2015, the task force behind hosting the Rugby World Cup competition in England, launched a campaign celebrating the tournament to sell tickets and exceed its revenue target.

Case Study

This article describes the strategy behind the launch of the Arccos golf app, which helps golfers improve their game by offering stat tracking and analytics that inform their on-course decision making.

Article

This event report outlines some guiding principles for modern marketers, based on the views of Mark Addicks, the former CMO of food group General Mills.

Article

This essay argues for a new definition of creativity according to bandwidth, departing from the insight that at least two-thirds of human communication is non-conscious and non-verbal.

Article

This article shares insights on the best practical ways to improve the user experience for digital consumers.

Article

This event report outlines how Le Méridien, the luxury hotel chain, developed a consistent brand image by offering "snapshots" into its diverse portfolio of properties.

Case Study

This case study describes the American pet food brand, Halo's Change a life campaign that asked pet lovers to share a photo of their pet, and the company would then donate a meal to a shelter animal in return.

Case Study

This case study shows how Royal Mail MarketReach built support for using advertising mail, in order to drive a significant increase in mail volumes.

Case Study

This case study demonstrates how Snickers, the chocolate bar, employed a universal idea at the centre of its strategy and now benefits from public adoption around the world.

Case Study

This case study shows how gambleaware.co.uk, an Irish non-profit company, encouraged people to approach gambling more responsibly with a humorous campaign.

Research Paper

This paper shares findings from a study into the impact of visual representations on data delivery in market research.

Case Study

This case study explains how Nimble, a short term loans company, increased new loan numbers by normalising the practice in Australia.

Article

This article argues that in a 'new marketing age', brands need to compete for people's attention with more things than ever before - and need to do so by delivering an extraordinary performance.

Case Study

This case study describes how Daimler AG set out to change the image of Mercedes-Benz in the UK with the object of increasing sales.