Robin Brown and Joseph Chen, ESOMAR, Asia Pacific, Shanghai, April 2012
East and South Asian diasporas are rapidly growing in both North America and globally. They are also strongly connected to rapidly growing Asian markets that themselves are increasing in influence globally.
William D. Baue, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp. 1773-1787
In November 1997 Volkswagen of America introduced an advertising campaign for its redesigned Passat. Arnold Communications, the Boston-based ad agency that won the lucrative $110 million North American Volkswagen advertising account in 1995, had created much momentum with its "Drivers Wanted" campaign, marketing the Golf and the Jetta to a target audience between the ages of 18 and 34.
Susana Marquis and Carolina Dennin, ESOMAR, Latin America Conference, Buenos Aires, September 2005
The core topic of this paper is the presentation of a study methodology that has proved to be effective for understanding shoppers’ actual behavior at point of sale when they make their purchasing decisions.
E. M. Shostak, Encyclopedia of Major Marketing Campaigns, Volume 1, 2000, pp. 1418-1475
In its "Strong Enough for a Man, but pH Balanced for a Woman" campaign for its popular Secret deodorant, the Procter & Gamble Company found a winning way to modernize the product's image while reiterating the brand's basic identity as a deodorant meant specifically for women.