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Case Study

Just Eat, the online takeaway ordering platform, used a TV sponsorship to increase awareness and sales in the UK.

Case Study

Banking brand BNZ used a modified ATM, backed by a multimedia strategy, to transform the Chinese New Year experience and attract Chinese customers in New Zealand.

Case Study

Gillette deodorant used a multimedia approach, biblical texts and a battle of synagogues to appeal to the Orthodox Jewish community in Israel.

Article

Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2018 WARC Prize for MENA Strategy.

Case Study

Livon, a hair-care brand, used a TV ad and digital media campaign to connect with young people in India and increase sales.

Case Study

Indian hair oil brand Nihar Shanti Amla grew equity, engagement and reach with an English language education programme.

Case Study

Tractor brand Mahindra devised a new approach to strengthen brand value while addressing a pressing social problem in India.

Case Study

Mouthwash brand Listerine used an innovative media mix to reverse its sales decline and grow the category in Malaysia.

Case Study

Salt brand Tata Salt appealed to communities in the rural state of Bihar in India with an experiential installation at the Chhath Puja pilgrimage site.

Case Study

B-vitamin supplement brand Neurobion used an experiential campaign to increase market share in the Philippines.

Case Study

Raymond, a leader in the Indian garment industry, used a multi-channel approach to introduce a technologically advanced fabric and improve its position in the consumer consideration set.

Case Study

Head and Shoulders, a shampoo brand, worked with ride-hailing app Grab to confront dandruff deniers in Vietnam.

Case Study

Marriott, a hotel and lodging company, partnered with LGBT influencers to make every traveler feel welcome in a campaign spanning Latin America.

Case Study

Pan American Energy (PAE), a private hydrocarbon-producing company in Argentina, celebrated its 20th Anniversary by launching a 360° campaign, which included the creation of a book to highlight the importance of hydrocarbon.

Case Study

Harry’s, the subscription shaving brand, reached a broad audience of men in the US and the UK to connect their brand with progressive ideas of masculinity.

Case Study

Clash of Clans, a mobile video game, garnered 187,000,000 organic views on YouTube from its global campaign to launch a character-led adventure in the game.

Case Study

Jackson Hole Travel and Tourism Board, a tourism operator for Jackson Hole in Wyoming, launched the Stay Wild campaign in the US to show tourists everything that makes it the last real mountain town.

Case Study

Narayana Health, a chain of hospitals, helped teach women in India about breast self-examination via bathroom stickers that have led to a 15.6% increase in the rate of breast cancer detection.

Case Study

McDonald's, a fast food chain, rebuilt trust in its brand in the UK by launching a series of TVCs that showed how its food contained no added ingredients.

Case Study

Barclays, a British multinational investment bank, launched a series of purpose campaigns in the UK to regain brand trust and show how Barclays can make a difference through programmes such as LifeSkills.

Case Study

Time to Change, a movement created by mental health charities Mind and Rethink Mental Illness, raised awareness for mental health support among men in the UK by launching a multimedia campaign.

Case Study

Asha Ek Hope Foundation, a non-profit organization supporting people with motor neuron disease, partnered with NeuroGen hospital in Mumbai to create a new eye language for patients suffering from incurable brain and spine diseases in India.

Case Study

Dainik Jagran, an Indian Hindi language daily newspaper, went beyond the margins of its pages, and used the power of community to demonstrate how the water crisis can be mitigated by people in India.

Case Study

Ford Trucks, an automotive brand, enhanced its customers’ experience in Brazil by launching a technological safe cap that alerts drivers when they start to get tired.

Case Study

ICICI Lombard, an insurance company, connected with consumers via their emotions to provide an impactful story around safe driving practices in India.