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Case Study

This case study describes how the Baheya Women's Cancer Hospital in Egypt raised awareness and donations during Ramadan by posting its message on dessert boxes.

Case Study

This case study shows how Coca-Cola, the carbonated drinks company, increased brand equity by developing a community action platform for the Middle Eastern youth.

Case Study

This case study describes how the Baheya Women's Cancer Hospital in Egypt raised awareness and donations during Ramadan by posting its message on dessert boxes.

Research Paper

This article looks at the possibilities for specificity in out-of-home advertising.

Case Study

This case study describes how Unilever India reached remote regions to promote a range of its products and increase brand awareness.

Research Paper

How does the consumer emotionally process and react to messaging intended to prompt responsible behavior toward the environment? This study provided a psychophysiological method to analyze how certain combinations of elements in an advertisement generate different types of response.

Opinion

This post is by Simon Harrington, Exterion Media's Marketing Director. At this time of year, Christmas TV advertising is often the number one priority for many marketers, with big brands investing heavily to ensure their ads are the most compelling out there.

Case Study

This case study describes how Danish security, healthcare and alarm company Falck marketed its new high-tech Falck Alarm.

Case Study

This case study describes how UTEC, the Engineering and Technology University in Peru, created a unique billboard that produced drinking water from the air in order to attract students to its 2013 intake.

News

STAMFORD, CT: Digital & alternative (D&A) media account for almost one quarter of global advertising and marketing revenues, according to a new study which predicts their share will reach one third in the next four years.

Case Study

This campaign boosted admissions at a Peruvian engineering university with an innovative billboard.

Research Paper

This paper presents a procedure that practitioners must follow before assessing the reach-engagement relationship in a "pull" campaign.

Case Study

BGH, an Argentinian maker of air conditioners, used this campaign warning of the dangers of a summer without aircon to increase market share and become market leader.

Research Paper

Cross-media campaigns are becoming a norm, yet there is a lack of knowledge on how they impact sales.

Research Paper

Facebook has become a highly attractive advertising medium, but the channel's effectiveness and how it works are still little understood, with metrics such as 'likes' offering little insight.

Article

This article outlines five strategies marketers are embracing to ensure they finish strong in 2012. These are: adjusting media channel spend; ensuring budgets are fully and properly allocated; measuring results and performance; fine-tuning ad production; and executing strategy shifts based on market intelligence.

Research Paper

'Typical use' studies serve a purpose in sizing a market but are typically reported at a weekly or monthly level.

Case Study

Recession-hit US consumers thought that any fabric softener was good enough, a view that was threatening the market-leading Downy.

News

ATLANTA: Coca-Cola, the soft drinks giant, believes content is replacing advertising as a key way to reach consumers.

Case Study

Back in the early 1990s, sales of Havaianas (flip-flop-style sandals) were in decline in Brazil because its image was aging and it was perceived merely from a practical, price-based standpoint.

Article

This paper provides an overview of the global advertising agency industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the periodical publishing and printing industry in the United States.

Article

This paper provides an overview of the global newspaper publishing industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Research Paper

Digital media has profoundly affected the advertising industry as new channels supplant traditional media and Internet advertising moves beyond rudimentary display ads to the likes of viral video and social networking.

Case Study

As the 2010 soccer World Cup 2010 hit fever pitch in Malaysia, the off-field action among telco giants looking to muscle in on the event through their marketing was immense.