Nicola Barrett and Robert Ellis, ESOMAR, Congress, 2017
This paper explains how Exterion Media and COG Research studied the immersive environment of the London Underground to understand how it is influencing the way in which Transport for London customers engage with advertising.
Myriam Martinez-Fiestas, Maria Isabel Viedma del Jesus, Juan Sanchez-Fernandez and Francisco Montoro-Rios, Journal of Advertising Research, Vol. 55, No. 2, 2015, pp. 192-205
How does the consumer emotionally process and react to messaging intended to prompt responsible behavior toward the environment? This study provided a psychophysiological method to analyze how certain combinations of elements in an advertisement generate different types of response.
This post is by Simon Harrington, Exterion Media's Marketing Director. At this time of year, Christmas TV advertising is often the number one priority for many marketers, with big brands investing heavily to ensure their ads are the most compelling out there.
Humberto Polar, Juan Donalisio and Gloria Herrera, WARC Prize for Innovation, Gold and Technology-led Innovation Award, 2014
This case study describes how UTEC, the Engineering and Technology University in Peru, created a unique billboard that produced drinking water from the air in order to attract students to its 2013 intake.
STAMFORD, CT: Digital & alternative (D&A) media account for almost one quarter of global advertising and marketing revenues, according to a new study which predicts their share will reach one third in the next four years.
Michael McDermott, ANA Magazine, August 2012, pp. 12-15
This article outlines five strategies marketers are embracing to ensure they finish strong in 2012. These are: adjusting media channel spend; ensuring budgets are fully and properly allocated; measuring results and performance; fine-tuning ad production; and executing strategy shifts based on market intelligence.
This paper provides an overview of the global newspaper publishing industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.
This paper provides an overview of the global advertising agency industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.
Karen L. Mallia and Kasey Windels, The Journal of Interactive Advertising, Vol. 11, Issue 2, Spring 2011, pp. 30-44
Digital media has profoundly affected the advertising industry as new channels supplant traditional media and Internet advertising moves beyond rudimentary display ads to the likes of viral video and social networking.