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News

BEIJING: As pressure from tariffs increases on Asian companies, the need for meaningful brand differentiation is becoming more important than ever, argues Superunion’s Global CEO, Jim Prior.

News

HONG KONG: Agency holding groups have helped to drive a 15% overall increase in mergers and acquisitions activity in the Asia-Pacific region this year, in contrast to other regions where ‘unconventional’ buyers and marketing technology ...

Article

Provides an overview of how marketers can co-ordinate multiple media channels to amplify the impact of each and increase effectiveness.

News

GLOBAL: Agencies using their own programmatic tech stack can build better relationships with publishers and deliver more for clients, according to new research.

News

LONDON: The mass marketing model is at something of a crossroads with agencies in danger of becoming simply arms-length ‘vendors’, according to an ex-planner who advocates greater focus on distinctive assets and more analytical rigour.

Article

Outlines the implications for agencies presented by the digital revolution, social media, e-commerce and artificial intelligence.

Article

Outlines six challenges that are often thrown at planning’s door and explains how planning is responding.

Article

Argues that clients will find it difficult to get the same sort of quality solutions in-house that they could get from ad agencies and offers up a number of pointers on the role that planning could and should play.

News

NEW YORK: Striking the right balance of creative originality and strategy requires agencies to consider a variety of structural factors, according to a study published in the Journal of Advertising Research (JAR).

Article

Examines ways in which a true multi-discipline planning team of equals could be assembled and who within the industry could lead the way in adopting this approach.

Article

Grey New York, the advertising agency, is sharpening its creative focus in a bid to meet the changing needs of clients.

Article

Sir Martin Sorrell, ex-CEO of WPP, outlines why he’s so optimistic about the role of India in the international advertising industry and why he believes starting from a clean slate is an advantage.

Opinion

Ken Auletta’s new  book about the challenges facing the advertising industry was published this week.

News

MUMBAI: Sir Martin Sorrell believes the advertising and marketing services industry is in a state of flux and that the structural and cyclical disruption currently taking place offers new opportunities for growth.

Article

360i, the agency, is seeking to adapt to the changing demands of the advertising world while also encouraging clients to take a longer-term perspective.

News

SHANGHAI: In a time of unprecedented change, agencies in Asia need to rethink their own capabilities to keep up with consumers and clients in the digital era, a leading industry figure tells WARC.

News

LONDON: As traditional agencies and consultancies continue to compete for business, the advertising industry can expect the disciplines to converge into so-called “cagencies”, according to a top executive at Accenture Interactive.

Article

Four tips to build effective agency-client relationships in Asia’s digital era, including diversifying knowledge, hiring different types of thinkers, thinking ahead on brand challenges and operation efficiencies.

Opinion

A confluence of factors caused something special to happen in the 1980s, writes the 4A’s Marsha Appel.

Article

Sir Martin Sorrell, the ex-CEO of holding company WPP Group, believes several fundamental trends are transforming the advertising industry.

News

MIAMI BEACH: Clients, tech companies and consumers are all potential “frenemies” that are challenging ad agencies, according to Ken Auletta, a renowned writer and journalist for The New Yorker.

News

PARIS: Clients face a series of challenges, ranging from pressure to cut costs, to brand trust, and that means holding companies must transform themselves “drastically”, the chairman and CEO of Publicis Groupe has warned.

Opinion

Ken Auletta has put the advertising industry in the crosshairs in his new book. At the 4A’s (American Association of Advertising Agencies) 2018 Accelerate Conference, The New Yorker journalist was tackled by Bill Koenigsberg, president/CEO of Horizon Media.

News

MIAMI BEACH, FL: Procter & Gamble, the packaged-goods manufacturer, is pushing shops from different holding groups to work together, an initiative forming part of a wider effort to transform its agency relationships.

Article

Procter & Gamble, the consumer-packaged goods manufacturer, is transforming the client-agency relationship to reflect the new demands facing its brands.