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Article

The controversial issue of transparency between brand marketers and their advertising agencies appears to be at, or very near, a tipping point – but the journey has been slow and torturous.

Opinion

The Fairtrade movement has helped coffee farmers and its ideas have something to teach the digital marketing industry too, says Nigel Gilbert of AppNexus.

Article

McKinsey, the management consultancy, has found that rebates still play a key role in the media-agency ecosystem, despite considerable scrutiny being placed on this practice.

Article

Procter & Gamble, the consumer goods giant, has been at the forefront of driving change in the digital-marketing space, and has further ambitions to pursue in this space.

Article

Defines what media transformation is, provides ways that marketers can implement it and how agencies also need to change in terms of the service they are providing.

News

NEW YORK: Marc Pritchard, Chief Brand Officer at Procter & Gamble, says there has been “very strong” progress on cleaning up the digital ecosystem this year, but more work needs to be done on brand safety in 2018.

Article

The Association of National Advertisers (ANA) has attempted to drive change in the marketing ecosystem, and has seen many areas of success as a result of these efforts.

Article

2018 will be pivotal to the development of digital, as issues such as ad fraud and unfavourable viewability standards are costing global advertisers billions of dollars.

Article

WARC's Toolkit 2018 report outlines the key challenges facing brands in the year ahead, and guidance on how to meet them.

Article

Details findings from the ANA on non-transparent agency practices and provides recommendations for advertisers to avoid non-transparent business practices.

Article

Online advertising is at a turning point as digital spending overtakes TV, says Procter & Gamble's chief brand officer.

News

BRUSSELS: Global brands have made major changes, or are planning to make extensive changes, to their media governance practices across a wide range of areas, according to a new study.

News

NEW YORK: The Association of National Advertisers has claimed that non-transparent production practices exist at a number of ad agencies and holding groups, fuelling concerns about a lack of accountability.

Research Paper

This report details the findings of a study into the costs and economics of the programmatic advertising ecosystem, and offers practical solutions to help advertisers take greater control of their programmatic investments.

Article

This article addresses the current issues facing marketers that use programmatic advertising, based on a study spearheaded by the Association of National Advertisers (ANA) and Association of Canadian Advertisers (ACA).

Article

This event report outlines how Procter & Gamble, the FMCG giant, is challenging players in the digital space which are blocking progress in areas such as viewability, third-party verification and tackling ad fraud.

Article

This event report outlines how Procter & Gamble, the FMCG giant, is driving new measurement standards across the digital ecosystem.

Article

This paper explores the aftermath of K2 Intelligence's report, "An Independent Study of Media Transparency", prepared for the ANA, that found a fundamental disconnect between US advertisers and agencies regarding their relationship.

News

NEW YORK: Brands should appoint a "chief media officer" to ensure agency spending decisions and relationships are based on accountability and transparency, a report from the Association of National Advertisers (ANA) has suggested.

Article

This article outlines details from a study by the Association of National Advertisers (ANA) regarding transparency in the media-buying industry, as well as related arguments concerning the current state of client–agency relationships.

Article

This article explains how the US advertising industry is responding to the challenge of digital advertising fraud.

Article

Media rebates, where media companies provide rebates and incentives to agencies for referring or influencing client spending towards that media company, are on the increase in the US.

News

NEW YORK: A majority of brand owners are not familiar with the world of media rebates, a trend with potentially negative consequences, new figures have revealed.

Article

The issue of paying agencies and agency remuneration has always been beset by difficulties. In this Best Practice article, Merry Baskin looks at the different ways to remunerate agencies beyond traditional and historic models of agency compensation.

Article

There is a new creative whose stories and messages are developed in response to the audience's reaction.