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News

BRUSSELS: Global brands have made major changes, or are planning to make extensive changes, to their media governance practices across a wide range of areas, according to a new study.

News

NEW YORK: The Association of National Advertisers has claimed that non-transparent production practices exist at a number of ad agencies and holding groups, fuelling concerns about a lack of accountability.

Research Paper

This report details the findings of a study into the costs and economics of the programmatic advertising ecosystem, and offers practical solutions to help advertisers take greater control of their programmatic investments.

Article

This article addresses the current issues facing marketers that use programmatic advertising, based on a study spearheaded by the Association of National Advertisers (ANA) and Association of Canadian Advertisers (ACA).

Article

This event report outlines how Procter & Gamble, the FMCG giant, is challenging players in the digital space which are blocking progress in areas such as viewability, third-party verification and tackling ad fraud.

Article

This event report outlines how Procter & Gamble, the FMCG giant, is driving new measurement standards across the digital ecosystem.

Article

This paper explores the aftermath of K2 Intelligence's report, "An Independent Study of Media Transparency", prepared for the ANA, that found a fundamental disconnect between US advertisers and agencies regarding their relationship.

News

NEW YORK: Brands should appoint a "chief media officer" to ensure agency spending decisions and relationships are based on accountability and transparency, a report from the Association of National Advertisers (ANA) has suggested.

Article

This article outlines details from a study by the Association of National Advertisers (ANA) regarding transparency in the media-buying industry, as well as related arguments concerning the current state of client–agency relationships.

Article

This article explains how the US advertising industry is responding to the challenge of digital advertising fraud.

Article

Media rebates, where media companies provide rebates and incentives to agencies for referring or influencing client spending towards that media company, are on the increase in the US.

News

NEW YORK: A majority of brand owners are not familiar with the world of media rebates, a trend with potentially negative consequences, new figures have revealed.

Article

The issue of paying agencies and agency remuneration has always been beset by difficulties. In this Best Practice article, Merry Baskin looks at the different ways to remunerate agencies beyond traditional and historic models of agency compensation.

Article

There is a new creative whose stories and messages are developed in response to the audience's reaction.

Article

All companies worry about future demand and how to boost sales while also controlling costs. This article provides a step-by-step process to hopefully avoiding the worst pitfalls and getting the best from your marketing strategy, using the Ideas-To-Demand chain.

Article

Kathleen Hunter, ANA vp, discusses industry standards on agency-client contractual agreements in this 2009 article.

Article

Some companies see a recession as an opportunity for growth. This book is based on Ogilvy's experience of winners in recession together with research into best practice, in order to optimise production expenditure and creative assets.

Article

This paper includes an historical look of how agencies have been remunerated for their work, including a brief examination of the main approaches currently in use (commission, fees, incentives and hybrid schemes).

News

A majority of British advertisers - fifty-six per cent - now remunerate their creative advertising agencies relative to the results achieved.

Article

David Wethey, founder and chairman of Agency Assessments International (specialists in pitch management and agency relationships) casts an insightful eye over the new business pitch process.

Article

Procurement and sourcing organisations are becoming increasingly important for large corporations, and have moved beyond direct materials purchasing to non-traditional areas such as professional services, product development and marketing services.

Article

Details the curious relationship between marketing and procurement; arguing procurement is here to stay; outlining good and bad usage, and procurement trends.

Article

In this introductory article to Admap’s ‘focus on choosing agencies’, the author outlines the issues that should be addressed when selecting an agency, and the reasons for relationship breakdowns.

News

Britain's second largest advertiser – the government – aims to impose a more professional approach to state-funded advertising by the Civil Service.

News

In an effort to simplify and improve its Executive Club loyalty programme, British Airways this month announced sweeping global changes.