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Article

This report summarises the data stored in Warc's Adspend Database, which tracks advertising expenditure for eight media in 96 individual markets back to 1980. The report outlines major shifts in the allocation of advertising budgets by media channel and global region.

Article

This article outlines details from a study by the Association of National Advertisers (ANA) regarding transparency in the media-buying industry, as well as related arguments concerning the current state of client–agency relationships.

Article

This article explains how to use paid search (PPC) in customer acquisition.

Article

This report summarises the data stored in Warc's Adspend Database, which tracks advertising expenditure for eight media in 90 individual markets back to 1980.

Article

This article presents the predicted advertising expenditure across 12 key markets for 2014 and 2015.

Opinion

Yesterday, we published a new long-term trend analysis: Global Ad Trends, a summary report which draws upon the data stored in our adspend database .

Article

This report summarises the data stored in Warc's Adpsend Database, which tracks advertising expenditure for seven media in 88 individual markets back to 1980.

Opinion

Total UK advertising expenditure rose 5.0% year-on-year in Q1 2014, according to the latest data from the Advertising Association/Warc Expenditure Report released last week.

Article

This article presents the predicted advertising expenditure across 12 key markets for 2014 and 2015, in the context of data going back 10 years.

Article

Warc's October International Ad Forecast.

News

NEW DELHI: Television commercials have been taken off the air following a dispute between Indian broadcasters and advertising agencies over billing methods that could be costing the former Rs 20 crore a day.

Article

This report discusses trends and developments in mobile technology, and the impact this will continue to have on advertising.

Article

This presentation covers Warc's International Ad Forecast for 2011/2012, conducted in February 2012.

Article

In Warc's International Ad Forecast for 2011/2012, global adspend (based on 12 key markets) is expected to increase +3.2% in 2011, followed by a further rise of +4.9%.

Article

This presentation covers Warc's International Ad Forecast for 2010/2011.

Article

This presentation covers Warc's International Ad Forecast, published in March 2011, and covering 12 major markets.

Article

This presentation covers Warc's International Ad Forecast for 2010/2011 over 12 major markets.

Article

Advertising expenditure should return to growth in 2010 following 2009's downturn. Most major ad markets will return to growth this year as the global economy recovers.

News

HONG KONG: Television advertising expenditure in Asia Pacific surpassed the figure recorded in Western Europe in 2009 for the first time since records began, according to a new study.

Article

The brief article offers commentary and data on the general economic outlook, adspend data for 22 key economies (offering actual TV and press data for 2008 and forecast data for 2009 and 2010) as well as a comparison of 1999 and 2009 of changing international main media advertising expenditure.

News

NEW DELHI: The Indian government has extended the duration of its current "stimulus package" for newspapers in the country by a further six months, as the medium's ad revenues continue to decline in the economic downturn.

News

NEW DELHI: The Indian government has increased the rate it pays for ads by 10%, in order to help the country's ailing media industry offset the impact of the growing advertising slowdown.

Article

With the explosion of marketing channels and activities and the growth of alternative marketing communications disciplines, Paul O'Donnell and Fraser Watson ask if it's time for a new client/agency model.

News

MOUNTAIN VIEW, California: Its cards pressed firmly against its chest, Google has announced its intention to pay agency commission on video advertising – although its lips were zipped as to the percentage and the scheme's starting date.

News

LONDON: Out-of-home and online will lead UK advertising growth this year, predicts Britain's Advertising Association, which foresees a 3.2% increase in expenditure over 2007.