Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index

55 results found
Sort by

Article

This article outlines details from a study by the Association of National Advertisers (ANA) regarding transparency in the media-buying industry, as well as related arguments concerning the current state of client–agency relationships.

Article

This article explains how to use paid search (PPC) in customer acquisition.

Opinion

Yesterday, we published a new long-term trend analysis: Global Ad Trends, a summary report which draws upon the data stored in our adspend database .

Opinion

Total UK advertising expenditure rose 5.0% year-on-year in Q1 2014, according to the latest data from the Advertising Association/Warc Expenditure Report released last week.

News

NEW DELHI: Television commercials have been taken off the air following a dispute between Indian broadcasters and advertising agencies over billing methods that could be costing the former Rs 20 crore a day.

Article

This report discusses trends and developments in mobile technology, and the impact this will continue to have on advertising.

News

HONG KONG: Television advertising expenditure in Asia Pacific surpassed the figure recorded in Western Europe in 2009 for the first time since records began, according to a new study.

News

NEW DELHI: The Indian government has extended the duration of its current "stimulus package" for newspapers in the country by a further six months, as the medium's ad revenues continue to decline in the economic downturn.

News

NEW DELHI: The Indian government has increased the rate it pays for ads by 10%, in order to help the country's ailing media industry offset the impact of the growing advertising slowdown.

Article

With the explosion of marketing channels and activities and the growth of alternative marketing communications disciplines, Paul O'Donnell and Fraser Watson ask if it's time for a new client/agency model.

News

MOUNTAIN VIEW, California: Its cards pressed firmly against its chest, Google has announced its intention to pay agency commission on video advertising – although its lips were zipped as to the percentage and the scheme's starting date.

News

LONDON: Out-of-home and online will lead UK advertising growth this year, predicts Britain's Advertising Association, which foresees a 3.2% increase in expenditure over 2007.

News

Advertising expenditure in the UK totalled £4,208 million ($8,400m; €6,255m) in the first quarter of 2007, representing a year-on-year increase of 3.0% and the highest such rise since Q1 of 2005.

Article

Andrew Green, ZenithOptimedia, reported for WARC direct from ESOMAR's WM3 Multi-Media Measurement Conference, Shanghai, 4-7 June 2006.

News

British interactive agencies have expressed alarm as the grapevine continues to reverberate with rumours that Yahoo! is poised to emulate Google and raise the spending hurdle that governs its commission rates.

News

Advertising expenditure in the United Kingdom last year rose by just 2.1% - barely one third of the 2004 rise of 6%.

News

The Incorporated Society of British Advertisers has welcomed moves by specialist outdoor ad agency Gen Outdoor to work on a fee basis, rather than the traditional - and frequently complex - commission structure.

News

Advertising expenditure in the UK totalled £3,779 million ($6,633.7m; €5,610.3m) in the third quarter of 2005 - a marginal year-on-year increase of 0.1%.

Research Paper

The literature of marketing communication in the latter half of the 1990s offers evidence that interactive marketing is a significant presence in the field of marketing communication, and that control of interactive communication in many cases is passing into the hands of consumers.

News

Advertising expenditure in the UK totalled £3,993 million ($7,293m; €5,958m) in the first quarter of 2005.

News

Advertising expenditure in the UK totaled £3,993 million ($7,293m; €5,995.8m) in the first quarter of 2005.

News

Advertising expenditure in Britain totalled £3,610 million ($6,945m; €5,230m) in the third quarter of 2004.

News

The trend for advertisers to abandon the old agency commission system for fees continues apace. According to the Association of National Advertisers 74% of clients have switched to fees, while 8% use a system which combines fees and commission.

News

Bucking the advertising recession, the average production cost of a 30-second national TV commercial increased in 2001 by 8% to $358,000 (€362,637; £229,324).

News

The days of wine and roses have ground to a halt. After nine years of uninterrupted growth, total UK advertising expenditure fell by 2.6% - from £17 billion in 2000 to just over £16.5 billion in 2001, according to the latest study compiled for ...