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Article

This Company Profile from Euromonitor provides key details and analysis of Kimberly-Clark Corp, the owner of brands such as Huggies, Kleenex and Depend.

Case Study

Vitamin supplements brand Blackmores grew sales and likeability by supporting the cause against food waste in Malaysia.

Article

Global strategies, campaign updates and trends in augmented and virtual reality.

Article

Global strategies, campaign updates and trends in cinema.

Article

Global strategies, campaign updates and trends in the TV industry.

Article

Global strategies, campaign updates and trends in the use of online video.

Article

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.

Article

Mastercard, a financial services corporation, created brand lift in Brazil by launching a series of creative assets and hero video that showed the benefits of using Mastercard while eating out.

Article

Looks at the state of play for luxury corporates, as well as the competitive landscape and competitive outlooks.

News

The consumer economy of Southeast Asia is in the process of being transformed by the rise of a new generation of ‘mass affluent’ consumers, according to a report by the Boston Consulting Group (BCG).

Case Study

Volvo, the car brand, used livestreams and VR around a solar eclipse to showcase its new XC60 model in the US.

Article

Learn from some common mistakes that marketers make, as a selection of leading figures in the advertising world share their experiences.

Case Study

Harley-Davidson, the motorbike brand, used a documentary series to connect with young people in Canada and increase sales.

Research Paper

Myntra, a fashion e-commerce company, developed Artificial Intelligence (AI) to predict growing fashion trends in India to improve its business metrics.

Case Study

Virgin Trains, the British trains operator, increased journey numbers with a data-driven, targeted campaign using TV, radio and DOOH.

Article

Lincoln, the auto marque, successfully leveraged 360-degree video and virtual reality (VR) in launching its 2018 Navigator sports utility vehicle.

Case Study

Bajaj Allianz, a life insurance company, launched a new product in India to serve the more optimistic mindset of millennial Indians.

Case Study

Safety razor brand Gillette Guard Razor drove sales in under-performing states in India through an educational approach.

Case Study

Samsung, the mobile and smartphone manufacturer, grew sales and improved public opinion by running an advertising campaign in Indonesia focusing on the emergence of high-definition video in its products.

Case Study

Odonil, an air freshener brand, increased sales in India by making odour an issue of etiquette.

Case Study

Motilal Oswal, an Indian financial services company specialising in equity, produced an advertising campaign to improve spontaneous brand recall and increase overall assets under management.

Case Study

Livpure, a water purifier brand, encouraged people in India to preserve water with a digital and social media campaign built on a colloquialism.

Case Study

Masti Condoms used a TV-led campaign in India to refresh its image and boost share in a valuable market.

Case Study

Telco network Circles.Life used an unorthodox execution to shake up the competition and increase market share in Singapore.

Case Study

Health insurance provider Cigna used an integrated channel strategy to shake up the market and relaunch itself as the insurer with a difference in Hong Kong.