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News

NEW DELHI: Email is enjoying a resurgence among marketers as automation and personalised communications become priorities for brands, according to a senior marketer in India.

Article

Email marketing is enjoying a renaissance in the digital era, with new innovations allowing multichannel integration in India.

Case Study

Online furniture store pepperfry.com used a multichannel approach to attract new buyers in India.

Case Study

Online furniture retailer pepperfry.com used TV, print and digital to build an emotional connection with customers in India during Diwali.

Article

There's more data than ever, but analytics is more complicated and more diverse than it has ever been before; with more being measured, finding out what you need to know is more important than ever.

News

LONDON: Digital developments and new platforms have their place, but TV can still act as the beating heart of any major advertising campaign, an industry figure has argued.

Article

This article provides key ways to use TV effectively in the media mix by combining it with social, OOH, radio and press, and explains why TV has not been negatively impacted by new technologies.

News

SAN FRANCISCO: Despite lingering concerns among publishers that their affiliate marketing revenue expectations have not been met, nearly nine-in-ten (86%) expect to maintain or increase their spend in the future, a new survey has found.

Article

This article, based on research by Ogilvy and Mather, explores how Asia's increasingly middle class women are driving consumer spending growth and provides case studies of how brands can successfully engage this rising consumer group.

News

NEW YORK: Only 1.5% of all retailer e-commerce transactions come via social media, raising questions as to the value of investment in social commerce.

News

LONDON: TV has far reaching, but often hidden, effects across the communications system, according to a new report which highlights the medium's impact on driving direct and indirect response via other channels.

Case Study

This case study describes how HCL Technologies in India created a recruitment campaign that utilised the viral-video trend and spoke directly to a millennial audience.

Article

This event report addresses how consumer packaged-goods manufacturers can approach ecommerce, based on the views of Bonin Bough from Mondelez International.

News

LONDON: Advertisers increased the amount of money they spent on affiliate marketing and lead generation activities during 2014 and were rewarded with improved return on investment, new research has shown.

Research Paper

How does online advertising become less effective than advertisers expect and less effective than measurements indicate? The current research explores problems that result, in part, from malfeasance by outside perpetrators who overstate their efforts to increase their measured performance.

News

LONDON: Online performance marketing (OPM) is growing fast and now accounts for one tenth of the UK's online retail sales while offering a win-win situation for both advertisers and consumers a new report has claimed.

Article

This report discusses business to business (B2B) digital marketing in the UK, based on a survey of 109 marketers.

Article

This report shares best practice in business to business (B2B) digital marketing in the US market, based on a survey of over 80 US marketers.

News

LONDON: Online publishers seeking to monetise their websites are watching the outcome of an affiliate marketing initiative from Mail Online, the leading newspaper website, which links editorial content to relevant online vendors.

Article

Publishers are diversifying away from the traditional free, ad-supported digital model in increasingly innovative ways – from crowd-funding to subscription-based apps.

News

LONDON: Advertisers in the UK spent over £800m on "online performance marketing" strategies like lead generation and affiliate marketing last year, and logged £9bn in sales as a result, new figures show.

Opinion

The Internet Advertising Bureau UK hosted an event in central London earlier today that shared results from its first online performance marketing survey: a report that summarises growth, opportunities and trends in the online performance marketing sector.

Article

This article shares the developments that Mindshare forecasts for digital marketing during 2013.

Article

Total online advertising spend in New Zealand for Q4, 2012 was $98.62m, an increase from last quarter of 5% and up 12% from 2011.

Article

The book acts as a guide to take readers through initial thinking on strategy, metrics and what different digital channels can do for a brand.