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Article

This article offers a number of international examples on artificial intelligence adding value to the e-commerce customer experience, including app design, product discovery and chatbots.

News

NEW YORK: Luxury brands are increasingly shifted their sales and marketing efforts towards digital channels, according to a new report which also notes that print is losing relevance.

Case Study

BOXT, an online boiler business, launched an online digital platform that arranged a new boiler for consumers in the UK all on their mobile phone.

Case Study

Car brand Volkswagen used online videos based on real-life customer queries to launch its Tiguan model in Russia.

Case Study

Akbank, a Turkish bank, launched The Future of Search Ads campaign to generate new traffic sources to drive more sales and generate a higher return on ad spend in Turkey.

Case Study

Fiat, a car manufacturer, launched the From Inside the Plot campaign in Turkey to strengthen brand positioning as innovative and ground-breaking.

Case Study

Turkcell, a mobile phone operator, launched What Was Not Up and Running?, a campaign in Turkey to increase downloads of the communication app, BiP messenger.

Case Study

Bose, an audio equipment brand, redesigned its search strategy in order to increase revenue and return on ad spend in the UK.

News

GLOBAL: Visual search is rapidly becoming a mainstream proposition among younger consumers, and while associated ad products are not keeping pace the longer term holds out the promise of “visual commerce”, according to a new WARC ...

Case Study

Pegasus Airlines, a Turkish low-cost airline, launched Do You Still See the Same Ads?, a campaign to increase ROI and conversion rate in Turkey.

Article

With advances in artificial intelligence and machine learning, visual search has become a more mainstream proposition and has the potential to add enormous value in sectors such as home décor, fashion, FMCG and food and drink.

Article

Formula One is using localization, customer feedback and ‘drive to web’ strategies to bring the annual Grand Prix to life in Singapore.

Article

Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards.

News

SAN FRANCISCO: Google has acquired the mobile and desktop GIF platform Tenor, in a demonstration of the medium’s growing potential as a marketing channel that can track and align with users’ emotions.

Article

Social media platforms are enacting major changes to the organisation of personal and professional posts due to scrutiny from lawmakers, concerned health experts and anxious advertisers.

Article

Argues that, when it comes to measurement, all marketers should consider the three pillars of reach, engagement and conversion and discusses setting targets for all three.

Case Study

Educational online videos allowed the Canadian Down Syndrome Society to help pregnant mothers understand what life was like for those with the condition.

News

NEW YORK: Social media marketing and e-commerce will draw increased investment from a majority of the luxury industry’s decision-makers, as the onward march of digital heralds further disruption.

Research Paper

Digital advertising campaigns often are launched across multiple channels, a selection of which may include search, display advertisements, social media, mobile, video, and e-mail.

Article

Mercedes-Benz, the automaker, employed an innovative storytelling approach to help explain its complex 4MATIC four-wheel drive system.

Case Study

Mercedes-Benz, an automotive brand, created the 4MATIC Book campaign in Italy to build awareness of the 4MATIC technology and demonstrate the brand's dedication to innovation.

Article

Details the key reasons why Facebook is the most popular platform among B-to-B marketers.

Case Study

Deodorant brand Rexona Men grew its market share in Hong Kong by making product consumption a daily necessity.

Case Study

To maintain competitive advantages, fast food McDonald's promoted McDelivery in Singapore in partnership with Google.

Case Study

UK Royal Mint Bullion started a search strategy that would predict unforeseen moments that affected bullion investments.