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Research Paper

Digital advertising campaigns often are launched across multiple channels, a selection of which may include search, display advertisements, social media, mobile, video, and e-mail.

Case Study

LATAM Airlines, an airline company, established a link between online campaigns and increase in store traffic as a result of its Mother's Day campaign in Brazil.

Case Study

Warner Bros, an entertainment company, launched an adwords campaign that created Easter egg hunts on Facebook to promote the film adaptation of the book Ready Player One in Brazil.

Article

This report examines current and future trends in the global video industry, including a decline in linear TV ratings (especially among younger audiences) and increasing data application to linear television.

Research Paper

Service providers increasingly use multiple channels for their advertising. One compelling combination integrates affiliate marketing with search-engine advertising.

Case Study

Deodorant brand Rexona used an online campaign in Hong Kong to grow market share and increase deodorant use among young men.

Case Study

O2, a telecommunications services provider, reached people across the Czech Republic and Slovakia by showing them how lucky they are to have the freedom that they do, increasing the brand's attribute of fighting for freedom in the telco market.

Case Study

EG One, an admin software for Danish construction companies, proved YouTube can be a highly efficient tactical channel driving involvement and sales through a strong integrated media strategy with extensive data-driven display and re-marketing for maturing leads.

Case Study

Myntra, an online Indian retailer, increased the visibility of the website on online searches as a result of its multi-pronged Organic Search Strategy.

Case Study

Red de Salud UC Christus, a network of clinics and hospitals in Chile, launched a 360 campaign to increase weight loss surgery in a competitive market, giving them a 279% increase in leads.

Case Study

CMPC, a brand focused on B2B companies with a wide range of cleaning products, launched a set of videos to showcase three attributes of its product to B2B clients across different categories in Chile.

Case Study

Akbank, a bank in Turkey, used Google data to reach its target audience across mobile, which resulted 131% more credit cards applications.

Case Study

Vhi Healthcare (Vhi), an Irish health insurance company, addressed the taboo subject of fertility issues in its campaign to drive long-term growth where it also achieved an ROMI of €1.58.

Case Study

Google Maps, a web-mapping service, launched Weathering The Traffic as a way to help people in India save time and avoid the unpredictability of traffic caused by bad weather.

News

SEATTLE: Amazon, the e-commerce giant that is witnessing rapid growth of its ad business, announced this week that it will make it easier for advertisers to navigate its disparate ad products and platforms by bringing them together under one brand.

Article

This article looks at how marketers can utilise artificial intelligence (AI) in understanding the consumer journey.

Article

This article offers a number of international examples on artificial intelligence adding value to the e-commerce customer experience, including app design, product discovery and chatbots.

News

NEW YORK: Luxury brands are increasingly shifted their sales and marketing efforts towards digital channels, according to a new report which also notes that print is losing relevance.

Case Study

BOXT, an online boiler business, launched an online digital platform that arranged a new boiler for consumers in the UK all on their mobile phone.

Case Study

Car brand Volkswagen used online videos based on real-life customer queries to launch its Tiguan model in Russia.

Case Study

Educational online videos allowed the Canadian Down Syndrome Society to help pregnant mothers understand what life was like for those with the condition.

Case Study

Brawny, the US paper towel brand, changed its iconic ‘The Brawny Man’ to a woman as part of its #StrengthHasNoGender campaign to compete with the industry Goliath, Bounty.

Case Study

Bose, an audio equipment brand, redesigned its search strategy in order to increase revenue and return on ad spend in the UK.

Case Study

Pegasus Airlines, a Turkish low-cost airline, launched Do You Still See the Same Ads?, a campaign to increase ROI and conversion rate in Turkey.

Case Study

Fiat, a car manufacturer, launched the From Inside the Plot campaign in Turkey to strengthen brand positioning as innovative and ground-breaking.