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Article

Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards.

News

SAN FRANCISCO: Google has acquired the mobile and desktop GIF platform Tenor, in a demonstration of the medium’s growing potential as a marketing channel that can track and align with users’ emotions.

Article

Social media platforms are enacting major changes to the organisation of personal and professional posts due to scrutiny from lawmakers, concerned health experts and anxious advertisers.

Article

A guide to the process of benchmarking website performance, beginning with a seven-point checklist to follow to ensure that your analytics data is complete and accurate.

Case Study

Educational online videos allowed the Canadian Down Syndrome Society to help pregnant mothers understand what life was like for those with the condition.

News

NEW YORK: Social media marketing and e-commerce will draw increased investment from a majority of the luxury industry’s decision-makers, as the onward march of digital heralds further disruption.

Article

Mercedes-Benz, the automaker, employed an innovative storytelling approach to help explain its complex 4MATIC four-wheel drive system.

Research Paper

Digital advertising campaigns often are launched across multiple channels, a selection of which may include search, display advertisements, social media, mobile, video, and e-mail.

Case Study

Mercedes-Benz, an automotive brand, created the 4MATIC Book campaign in Italy to build awareness of the 4MATIC technology and demonstrate the brand's dedication to innovation.

Article

Details the key reasons why Facebook is the most popular platform among B-to-B marketers.

Case Study

Deodorant brand Rexona Men grew its market share in Hong Kong by making product consumption a daily necessity.

Article

The digital economy has created an explosion of data and this proliferation of data points contains pathways and signals that can be connected to individuals.

Case Study

To maintain competitive advantages, fast food McDonald's promoted McDelivery in Singapore in partnership with Google.

Case Study

UK Royal Mint Bullion started a search strategy that would predict unforeseen moments that affected bullion investments.

News

MOUNTAIN VIEW, CA: Simple A/B testing of digital search ads should be retired in favour of a multi-level option that is now enabled by ad rotation, according to a leading Google executive.

Case Study

Fiat Egea, the car brand, used a partnership with TV series İçerde and an interactive second screen experience to support its brand positioning.

Article

Outlines six key techniques for measuring and improving social media campaigns to prove their value and secure buy-in from the C-Suite, using a campaign from global cinema brand National Amusements for the launch of a children’s movie.

Case Study

Travel company Thomas Cook used a multichannel approach to create a new market segment by targeting older travellers in India.

Case Study

Garuda Indonesia Airlines, a premium airline operating international and domestic flights in Indonesia, improved its ROI for social media, paid search and email marketing by improving targeting.

Case Study

Mobile phone brand Samsung used TV, online and social media to create an audio puzzle trail to launch its Galaxy Note 5 model to Gen Y customers in Thailand.

Case Study

Streaming platform Netflix used a combination of OOH, experiential, radio and online to launch its series The Crown in Singapore.

News

SAN FRANCISCO: Pinterest, the image-collecting site, has updated its Ads Manager function, which effectively enables advertisers of all sizes to target users with greater precision.

Case Study

Meetic, a dating app, launched its brand across Europe with a video campaign that challenged conventions of the online dating category by telling millennials to be authentic.

Case Study

Mercedes-Benz, an automotive company, launched a customer-focused campaign around its 4 Wheel Drive technology in Italy, by creating a story that adapts to the customer's journey.

Case Study

The Canadian Down Syndrome Society (CDSS), a non-profit organization, created the 'Down Syndrome Answers' video campaign to better answer expectant parents' top-Googled questions.