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News

Almost half of UK adults have experienced some form of online harm, from spam emails to identity theft, according to data from Ofcom, while eight in ten worry about some aspects of going online.

News

As advertisers start to shift their focus from viewability metrics towards attention, it is important to remember that attention is a spectrum, says Google’s Claire Charron.

News

NEW YORK: Dr Pepper, the soft drink, has been able to tap into residual brand equity in the eSports space, a marketing channel it has re-entered after an extended gap in its sponsorship efforts.

News

Consumers have learned to tune out most digital display advertising but new UK research suggests that the use of high-impact formats can also boost the performance of standard formats.

News

Digital media giants Facebook and Google will come for Australian TV ad spend next, marketing academic Mark Ritson has warned, as magazines and news continue to weather the storm.

Article

76% of people use mobile for discovery in India, and with mobile uptake soaring, the device is set to drive the future of omnichannel retailing in India.

News

The Sun has the greatest reach of any UK newsbrand but it is also the one least trusted by its readers, according to new research from the Published Audience Measurement Company (Pamco).

News

Contrary to reports of a “consumption downgrade” in China, innovation is driving sales growth in consumer categories, including FMCG, according to local observers.

News

OXFORD: Facebook is showing signs of a “mid-life crisis” as social media users aged 20 to 45 increasingly turn to messaging apps to share and discuss news with their real friends, according to an in-depth study.

Article

National Public Radio (NPR), the media organization, has enjoyed success in the podcasting space by extending and adapting its expertise from traditional radio broadcasting.

News

SHANGHAI: Multinational brands are losing the loyalty of Chinese consumers as shoppers turn to local competitors, according to new research revealing the country’s top 50 brands.

Article

Success on Amazon, a near-dominant force in retail with designs on advertising budgets, requires understanding what principles underpin the site.

Article

João Teixeira de Carvalho, CEO at Hands, discusses how brands can use the wealth of information collected from apps, smartphones, and mobile device technology to better understand their users.

Article

Aflac, the insurance provider, has successfully boosted various core metrics through more tightly connecting its business and corporate social responsibility (CSR) efforts.

Article

Johnson & Johnson, the global FMCG company, has reinvented its marketing to focus on customer-centricity, brand experiences and content.

News

NEW YORK: Digital savvy African American consumers have embraced technology to such an extent that they are having an unprecedented impact on the economy, culture and wider society, a new study suggests.

Article

Research from the CMO Council, the executive network, and Deloitte, the consultancy, studied the habits of marketers that have proved effective at driving growth.

News

GLOBAL: Innovation is as important as ever for global consumers, but unnerving revelations about data security and other issues over the past year have prompted consumers to demand that brands use technology ethically and responsibly, a new survey ...

Article

Explores the current reading on the topic of marketing on Facebook - the best used social network in the world, reaching over two billion users every month.

Opinion

Charities are missing opportunities by thinking in terms of legacy channels and fundraising methods, argues Phil Gault.

News

NEW YORK: Advertisement typicality, or the extent to which a message is a “good example” of an ad in a given category, may help brands make an impact with their communications around sports sponsorship, a paper in the Journal of ...

Article

This Company Profile from Euromonitor provides key details and analysis of Heineken NV.

Article

Nordstrom, the US department store chain, has reaped benefits by handling programmatic advertising through an in-house function.

Case Study

Personal care brand Aveeno used a data strategy to deliver addressable creative encouraging consumers to explore its product line in the US.

News

LONDON: At least 44% of British women aged 50 and over find advertising to be patronising, while more than a quarter (27%) believe ads contribute to negative stereotypes of their age group, new research has revealed.