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Article

This report examines current and future trends in the global video industry, including the evolution of linear television and online video services, and the implications for advertisers.

Research Paper

This paper explains how the BBC conducted research to evaluate the role of different emotions in content marketing, and shows that neuroscience technology plays an important role in measuring content effectiveness.

Article

This report looks at digital media in 2016 by using data and opinion to provide insights on the current key challenges digital faces and how it may be possible to avoid them.

Article

This article looks at total UK adspend, which is expected to rise by 2.5% this year, following an increase of 3.7% in 2016 - adspend is forecast to reach £21.9bn in 2017, compared to £21.4bn the previous year.

Opinion

TV’s share of total UK advertising expenditure has held steady at 25% over the last decade, despite the rise of online advertising, and TV can still be regarded as the largest ad medium in the UK, according to the latest results from the AA/WARC Expenditure Report, released today.

Opinion

"I wish I could be with you today, in the flesh as they say, but I'm in India. Ever been in India? Very hot.

Article

This article uses an old video of David Ogilvy giving a talk about direct marketing to create a not-quite-Socratic dialogue about the way forward for brand advertising, and what it can learn from its direct-marketing cousins.

News

SYDNEY: Australia's television industry has come together to provide a total figure for spending across both free-to-air channels and on-demand streaming channels.

Case Study

This case study explains how BBC Global News, an advertiser-funded news organisation that operates in all countries except the UK, used emotion-testing technology to measure the effectiveness of its content-led marketing.

Research Paper

This article aims to determine the effectiveness of popular content-led marketing solutions, revealing that they can deliver positive emotional engagement and a dramatic impact on advertising brands.

Opinion

UK advertising expenditure grew at its strongest rate since 2010 last year, with total adspend of £20.1bn marking a 7.5% rise from 2014, according to the latest results from the AA/Warc UK Expenditure Report, released this week.

News

MUMBAI: Disney India is overhauling its business model in India in order to reduce a reliance on ad sales while also exploring alternative distribution methods.

Article

This article provides charts and statistics on UK adspend forecasts and predictions for 2016.

Case Study

This case study describes how Brooker Bond Red Label Tea broke through the complex market of tea in India whilst staying authentic to its category codes and its own brand philosophy.

News

LONDON: Advertising spend on TV spot grew at over three times the rate of desktop internet during the first half of this year, according to figures from the Advertising Association and Warc released this week.

Case Study

This case study describes how Clinic Plus, Unilever's flagship Indian shampoo brand, made a sustainability strategy based on encouraging mothers to keep their daughters in education as long as possible.

News

NEW DELHI: A total of 140 Indian television channels are airing more than 12 minutes of advertising an hour, in breach of a directive from the Telecom Regulatory Authority of India (TRAI), with some broadcasting in excess of 20 minutes.

Article

This event report looks at how publishers and brands are approaching native advertising, incluidng examples from MailOnline, the Daily Mail newspaper's online offering.

Opinion

UK advertising expenditure is forecast to total £19.6bn in 2015, according to the latest data from the Advertising Association/Warc Expenditure Report, released this week.

Opinion

Advertising expenditure on TV is expected to reach £5.0bn for the first time in 2014, according to the latest data from the Advertising Association/Warc Expenditure Report .

Case Study

This case study explains how Lidl, the supermarket chain, experimented with reducing the size of print materialsin Scotland and diverting budget into above-the-line advertising, whilst stressing the quality of its products.

Article

This event report explains how Buzzfeed, the website, uses a native advertising model to generate revenue, with lighthearted content shared on social media and more serious news reporting.

Opinion

This post is by Mark Hawkins, Chief Executive of ONE TWO FOUR . One of our ways to engage with audiences is through Advertiser Funded Programming (AFP), a form of Branded Content that has been around since the 1930s.

Case Study

This case study describes how Unilever, the consumer goods company, used mobile as an entertainment channel to reach out to key growth markets in India, in regions that had previously remained disconnected from the world in media terms.

Article

OMD UK, the media agency, presented findings from its third wave of research from its Future of Britain series, exploring British consumers’ interactions with technology.