Case Study
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SABRE Awards, Gold, APAC, Australia/New Zealand, 2018
Go Gentle Australia, a right-to-die advocacy group, was able to emotionally engage Australians with its six-minute film.
Case Study
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SABRE Awards, Gold, APAC, Issues Management, 2018
Brieana Rose, a privacy campaigner, turned a personal experience of having pictures of her genitalia distributed by a nurse without her consent into a campaign for protecting privacy rights in Australia.
Case Study
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SABRE Awards, Gold, APAC, Publicity Stunt, 2018
Ben & Jerry's, a manufacturer of ice cream, frozen yoghurt and sorbet, raised awareness of its support for marriage equality in Australia by banning the sale of two scoops of the same flavour ice cream across its stores.
Case Study
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Sushma R Rao, WARC Prize for Asian Strategy, Shortlisted, 2018
Beverage company Tata Tea ran a social activism campaign focused on gender sensitivity and sports education to increase exposure and engagement.
Case Study
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Diday Alcudia, Soleil Badenhop, WARC Prize for Asian Strategy, Shortlisted, 2018
Environmental organisation Greenpeace used art and social media to call on Asian leaders attending the ASEAN Summit in the Philippines to tackle plastic pollution in the oceans.
Gunn Report
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Gunn Insights, September 2018
Lebanese supermarket chain Bou Khalil used an integrated strategy to tackle the problem of gender inequality and to be seen as a driver of change and innovation.
Research Paper
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Sidharth Muralidharan and Kim Sheehan, Journal of Advertising Research, Vol. 58, No. 3, 2018, pp. 349-362
To motivate shoppers to bring reusable bags, England has enforced a carry-bag law, allowing large retailers to charge 5 pence for a single-use plastic bag.
Article
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WARC Exclusive, August 2018
Highlighting trends among the campaigns entered into the 2018 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, campaign duration, creative approaches and metrics.
Gunn Report
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Ian Mackenzie, Gunn Insights, July 2018
PFLAG Canada, a non-profit organisation for the LGBTQ+ community, transformed the existing symbol of equality, the Pride flag, into an online data tool for LGBTQ+ travellers to navigate the world safely.
Case Study
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SABRE Awards, South Asia, Associations, 2018
OYO, a hospitality company, campaigned against the high Goods & Services Tax rates and fought the corner for low budget hotels in India who could not fight back themselves.
Case Study
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Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2018
Emirates NBD, a young bank in Egypt, used a non-traditional campaign to launch the country's first fully-serviced youth banking product, and drive engagement and acquisitions.
Case Study
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Jala Fawaz, Jackie Hughes, WARC Prize for MENA Strategy, Bronze, 2018
Sadia, a leading food brand, employed a social media strategy in the MENA region to convince women that they could cook less, waste less but feel just as generous during Ramadan.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Jesse's Deli, a New York bodega, partnered with other small business owners to launch a campaign that highlighted the issue of out-pricing rents, and successfully passed a law protecting small business owners in the US.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Airbnb, an online marketplace and hospitality service, launched the #UntilWeAllBelong campaign in Australia, which aimed to bring the topic of marriage inequality among the LGBTQI community to the forefront of conversations.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Tecate, a beer brand, challenged Mexico's macho notions of masculinity with a provocative TV commercial in which it took a stance against gender violence.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
IGNITE National, a nonprofit organization aiming to prepare the next generation of female leaders, designed a campaign to increase donations and help decrease the gender inequality in politics in the US.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Jumbo, a supermarket brand, increased awareness of the issue of over-fishing parrotfish in the Dominican Republic by removing its own parrotfish stock from its shops.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Gesicht Zeigen!, a non-profit organisation, launched a campaign that marked the return to print of Hitler's 'Mein Kampf' in Germany with a special edition of the book that instead featured 11 stories of holocaust survivors or refugees.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
OMO, a detergent brand, wanted to promote its motto 'Dirt is Good' in the Middle East in order to impact growth in its stain removal equity and increase sales.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Enti.ma, a fashion and lifestyle website, increased brand awareness by launching a digital and social media campaign that directly responded to a state-sponsored TV show normalising domestic violence in Morocco.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Ol Pejeta Conservancy, a non-profit wildlife conservancy, successfully raised funds for its white rhino conservancy efforts by creating a tinder profile for the world's last male white rhino, in Kenya.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Equality NC, an LGBT rights advocacy group, launched a campaign that played to undecided voters' interests regarding their state's economic and cultural losses to gather votes and drive out a sitting US senator who had passed a discriminatory bill.
Case Study
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Cannes Creative Lions, Silver, Creative Effectiveness Lions, 2018
State Street Global Advisors, an investment firm, sparked a conversation on women's equality issues in the US with the statue of a girl confronting Wall Street's Charging Bull.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Public Eye, a sustainability and solidarity development-focused non-governmental organisation, launched a social media campaign that raised awareness of air pollution in African countries by sending collected canisters of polluted air to the main polluter's headquarters in Switzerland.
Case Study
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Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2018
Libération, a French newspaper, increased sales by launching a campaign that spoke about the European Migration crisis by putting one of the paper's issues in the hands of refugees.
