Get a demo Do I subscribe? News sign-up

Search in

Date Range

Search within

Industry Sector

Brand

Country

Source

Index


72 results found
Sort by

Case Study

This case study details an Indonesian campaign by Acer, the global PC manufacturer, that launched and promoted the new Acer One 10 Hybrid, a two-in-one notebook and tablet by putting out a job ad for people who want to be paid to play.

Case Study

This case study describes HP, the American multinational electronics company's 'Lips are Movin'' video creation, for music artist Meghan Trainor in the US, which was the first music video created entirely by social influencers.

Article

This essay argues that the marketing industry needs to rethink what 'loyalty' means and what it can do for businesses.

Research Paper

Marketers are interested in how consumers perceive product cues in order to build an appropriate marketing mix.

Article

This Company Profile from Euromonitor provides key details and analysis of consumer electronics company, Hewlett-Packard.

Case Study

This case study explains how Lenovo, the computer technology manufacturer, used behavioural data from mobile phones to determine the best location for out-of-home ads to promote a new tablet product in the UK.

Case Study

This case study describes how, ever since it had acquired IBM's PC business, Lenovo had become the world's fastest-growing and number-one PC brand, the third-biggest maker of smart-connected devices and even the fourth-biggest smartphone maker.

News

LONDON: PC shipments in Western Europe posted 8.6% growth in the first quarter of 2014, setting the region apart from the rest of an EMEA market that recorded an overall decline of 1.1% compared to Q1 2013, the latest industry data has shown.

Article

This event report discusses how Acer, the technology group, is aiming to rebuild its business through targeting millennials – a group the company calls "The Connected Generation".

Article

This article discusses the main takeaways from the Consumer Electronics Show 2014, as provided by five leading members of the communications industry.

Research Paper

Prior research has revealed that advertisements utilizing a global consumer culture positioning (GCCP) strategy more often adopt soft-sell (indirect and image-based) rather than hard-sell (direct and information-based) appeals.

News

NEW YORK: The launch this week of an ambitious $1bn brand marketing campaign for HTC, the Taiwan smartphone maker, featuring the Hollywood actor Robert Downey Jr, is the latest in a wave of promotional efforts from smartphone manufacturers.

News

LONDON: Desktop and mobile PC shipments declined almost 20% in the three largest markets of Western Europe over the second quarter of 2013 with France registering the steepest fall, according to a new survey.

News

TAIPEI: Computer brands such as Asus, Acer and Lenovo are turning to low-end tablets in a bid to maintain a relationship with consumers, according to industry experts.

News

BANGALORE: Some 2.7m PCs were shipped in India during the first quarter of 2013, representing year-on-year growth of 7.5%, according to latest data.

News

STAMFORD: The widespread availability of low-cost tablets during the latter part of 2012 was a major factor contributing to a decline in global PC shipments during the fourth quarter of the year, according to new analysis.

News

NEW DELHI: Wipro, the IT group, has better environmental credentials than firms like Hewlett-Packard, Dell and Apple, according to a report from Greenpeace covering the technology sector.

Article

A round-up of the key topics discussed at the Asia Consumer Summit, held in Singapore in October 2012.

Case Study

Lenovo, the world's second-largest PC manufacturer, looked to develop a digital programme in India, Indonesia and Russia for younger consumers.

News

NEW YORK: Apple's iPad and Amazon's Kindle Fire are the tablets delivering the best customer satisfaction ratings among US buyers, according to new figures.

News

NEW YORK: Visa, BP and Acer are the sponsors of the Olympic Games which have recorded the greatest uptick in buzz among US consumers, according to new figures.

News

BEIJING: Apple is tightening its grip on China's rapidly-growing tablet market, where the iPad now takes more than 70% of sales, a report has shown.

Case Study

In 2009, Dell India had become the second largest supplier to small and medium enterprises (SMEs) in terms of sales, but was overtaken by Acer in 2010.

News

NEW DELHI: Samsung, Apple and Sony are among the leading electronics brands in India when it comes to online purchase levels, new figures have shown.

News

BEIJING: Tablet sales rose dramatically in China last year, as both local and international companies aimed to catch up with Apple's iPad in this rapidly-growing market.