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Article

This report analyses the world's top effectiveness campaigns, as ranked by the WARC 100, to uncover shared creative, media and measurement strategies.

Article

Procter & Gamble, the consumer-packaged goods manufacturer, is transforming the client-agency relationship to reflect the new demands facing its brands.

Case Study

Farmers Insurance, an insurance company, stood out in a noisy category in the US by creating a video campaign that showed its target audience the crazy accidents it has handled.

Gunn Report

Contains the creative for the 'You Know The Queen, Now Meet Elizabeth' campaign for Netflix by the agency Havas in Singapore.

Gunn Report

Contains the creative for the 'DB Export Beer Bottle Sand' campaign for DB Export by the agency PHD in New Zealand.

Gunn Report

Contains the creative for the 'The Eiffel Tower, All Yours!' campaign for HomeAway by the agency Blue 449 Global in the UK.

Gunn Report

Contains the creative for the 'Emergency Collectibles' campaign for Kobe Shimbun by the agency Dentsu in Japan.

Gunn Report

Contains the creative for the 'The Fashion Mag Hijack' campaign for Stylight & Shazam by the agency Mediaplus in Germany.

Gunn Report

Contains the creative for the 'Reword' campaign for Headspace by the agency Leo Burnett in Australia.

Gunn Report

Contains the creative for the 'Google Home Of The Whopper' campaign for Burger King by the agency DAVID in the US.

Opinion

The nefarious activities of bad actors in the Facebook/Cambridge Analytica debacle may spark an unwarranted moral panic around the use of psychometric profiling in consumer research, argues Eaon Pritchard.

Article

The lessons of behavioural science are being taken on by more and more marketers, even as many fail to appreciate that they are themselves affected by industry biases.

Article

Advertising scholars have been hesitant to identify creativity as the heart and soul of advertising, and that has produced a chasm between themselves and practitioners.

Article

It has become increasingly clear that the competitive advantage for a brand in the future will revolve around identifying real-time audience behaviours and transforming them into powerful insights.

Article

This article reveals the books that influenced Jed Hallam, chief strategy officer at Initiative.

Article

The WARC 100 is an annual ranking of the world’s best marketing campaigns and companies, based on their performance in effectiveness competitions.

Opinion

Richard Shotton’s new book The Choice Factory is about the decisions we make every day, and the biases that complicate them.

Gunn Report

Contains the creative for the 'The Family Way' campaign for Seem Sperm Testing Kit by the agency Dentsu Y&R in Japan.

Gunn Report

Contains the creative for the 'Down Syndrome Answers' campaign for Canadian Down Syndrome Society by the agency FCB in Canada.

Gunn Report

Contains the creative for the 'Heat Tech Window' campaign for Uniqlo by the agency Cheil in South Korea.

Article

Studies show that nearly all adults in the UK (92%) consume two or more different types of media in the same half hour, with over a quarter admitting to flitting between more than three.

Gunn Report

Contains the creative for the 'Reword' campaign for Headspace by the agency Leo Burnett in Australia.

Gunn Report

Contains the creative for the 'Condensed Pre-Roll: Campaign' campaign for Geico by the agency The Martin Agency in the USA.

Gunn Report

Contains the creative for the 'Endless Possibilities' campaign for Getty Images by the agency AlmapBBDO in Brazil.

Gunn Report

Contains the creative for the 'Beyond Money' campaign for Santander Bank Smart 1|2|3 Account by the agency MRM//McCann in Spain.