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Article

This Company Profile from Euromonitor provides key details and analysis of INDITEX - Industria de Diseño Textil, the owner of brands such as Zara and Uterqüe.

News

NEW YORK: Abercrombie & Fitch, the fashion brand, is seeking to revive its fortunes by delivering "enduring quality and confident style" to millennials.

Opinion

This is a guest blog post by Prof. Charles Spence, Head of the Crossmodal Research Laboratory at Oxford University Sensory marketing is big business, and getting bigger.

Article

This Company Profile from Euromonitor provides key details and analysis of H&M Hennes & Mauritz, the owner of brands such as H&M, COS, and & Other Stories.

Article

This article discusses two emerging trends - status deniers and brand fanatics - both of which are developing from the diversification of status and the shift towards more 'democratic' signifiers.

Research Paper

Although many managers recognize that Facebook Fans represent a marketing opportunity, there has been little research into the nature of different Fan types.

Article

This report looks into the roles of trust and dynamism in appealing to consumers, as the combination of trust and dynamism make the future purchase index more than double, when compared to brand trust alone.

Article

Brands need to understand how shoppers are evolving in order to develop propositions that differentiate their brands.

Case Study

This case study describes how Abercrombie & Fitch, the fashion retailer, incorporated a weather forecast into its mobile loyalty website in order to encourage daily use.

Article

This article examines how technology companies in Silicon Valley innovate by not starting all over again, but instead by 'pivoting' existing work into something better.

Article

This article argues that research often stifles innovation, but could instead be used to generate insight and help companies to change direction.

Article

This article argues that marketing focusses on rational messaging, whilst consumers make most of their decisions emotionally, and suggests a number of ways in which brands can create greater emotional appeal.

Article

The 16th annual Global Powers of Retailing report identifies the 250 largest retailers around the world for the 2011 fiscal year.

Article

An overview of a Cannes Lions Workshop on sound branding, hosted by Walter Werzowa, best known as the inventor of the Intel "bong".

Article

With ever more technology at their fingertips and changing attitudes to media ownership, this article looks at how the Millennium generation (or Generation Y) of teens and young adults is embracing and shaping these innovations.

Article

This report identifies the 250 largest retailers around the world and examines trends for retailers to consider as they plan their growth strategies.

News

BEIJING: Richemont, the luxury group, is expanding the Shanghai Tang brand, a core part of its Chinese portfolio, both locally and internationally, reflecting the rising power of China's shoppers on the global stage.

Opinion

It's your classic romantic plotline. Brand meets boy (Abercrombie and Fitch meet Jersey Shore's Michael Sorrentino, a.k.a "The Situation"), brand loves boy (A&F market t-shirts bearing the slogan "The Fitchuation"), brand leaves boy (A&F publicly requests The Situation stop wearing the brand and makes an offer of an undisclosed sum to him.) We've commented before on what happens when love between brands and celebrities goes sour but this is a completely new type of co-branding situation (that pun intended).

Opinion

There was a time when seven years didn't feel like an eternity. Certainly, it was known for coming with an "itch," and the superstitious among us link it to a string of bad luck invoked by a mirror breaking.

Article

An interview with Jill Beraud, cmo for PepsiCo. Recent campaigns from the brand include Pug Attack - the latest customer-made winner of the annual Crash the Super Bowl contest.

Research Paper

Marketers believe that a brand’s essence can often be distilled down to a simple phrase or sentence that captures both the soul of the brand and its unique selling proposition.

News

BRUSSELS: The European Commission is placing retailers in member states under heightened scrutiny, as it seeks to review areas ranging from the cost of products to companies' online strategies.

News

NEW YORK: Many US retailers are becoming more optimistic about their prospects going forward, having seen sales levels rise during the final month of 2009.

Article

This article contains selected posts from Martin Bishop’s blog, "Brand Mix", the whole of which can be read at brandmix.blogspot.com.

News

BENTONVILLE: Supermarket giant Wal-Mart, the world's biggest retailer, saw its US sales rise by 5% in April, prompting a rise of 1.2% in overall US retail sales.