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Article

Explores how online communities have emerged as an alternative to online panel research, being an effective way of interacting with and sourcing customer insight.

Research Paper

Zurich Assurance, a Swiss insurance company, evaluated how customers assess value for money with workplace pensions through workshops and quantitative surveys.

News

LONDON: Papers from Marks & Spencer, BBC Radio 4, Barclays and Exterion Media are among the winners at the MRS Awards 2017, which recognise the effective use of market research.

Case Study

This case study looks at how TAL, an Australian life insurer, launched an unknown brand into a mistrusted category without changing any aspect of the product.

News

GLOBAL: Seven in ten consumers around the world are willing to accept "robo-advice" on financial services, according to a new report, which also finds that two-thirds want human interaction when it comes to complaints and complex products.

Article

This article details an innovative approach to integrated touchpoint management that incorporates recent behavioural economics findings in order to reliably measure the impact of touchpoints.

Gunn Report

Commentaries on the individual ranking tables of the Gunn Report 2016 (introduced by the guest editor, Kate Stanners) spanning: Film, Print / Out Of Home, Digital, All Gunns Blazing, Countries, Advertisers, Production Companies, Directors, Agencies and Agency Networks.

News

ZURICH: Leading sponsors of FIFA have offered a guarded response to the arrests of several of the global footballing organisation's officials on charges of corruption and the opening of an investigation into how the 2018 and 2022 World Cups were ...

Research Paper

This paper discusses how Zurich Life, the financial services company, implemented a strategy in Latin America to change how its business worked in response to new challenges.

News

ZURICH: Increasing affluence in emerging markets will boost "aspirational brands" like Coca-Cola, the soft drink, and Nike, the sportswear range, Credit Suisse has suggested.

Case Study

At a time when trust in financial services in the Irish Republic was at an all-time low, insurance company Irish Life sought to establish itself as the preferred brand for life cover and family protection.

News

ZURICH: Social networks and smartphones hold a key role in the media and communications habits of young consumers, but traditional channels like TV still have a place, multimarket research has revealed.

News

NEW YORK: Coca-Cola remains the world's most valuable brand, but it is facing an increasingly strong challenge from Apple in this area, a study by Interbrand, the consultancy, has argued.

News

ZURICH: Credit Suisse, Commonwealth Bank and Morgan Stanley Smith Barney are among the financial services firms seeking to engage customers on the web, where regulation and security concerns are key issues.

Article

Many businesses are looking outside their own industries for marketing talent. This is an excellent opportunity for marketers to swap sectors and broaden their careers.

Article

This report from the CMO Conference in New York is based on the presentation of Arun Sinha, former CMO of Zurich Financial Services.

News

ZURICH: Global affluence levels are likely to rise over the next five years, offering particular opportunities for brands active in fast-growth markets like China and India.

News

ZURICH: Companies seeking to serve consumers at the "bottom of the pyramid" should embrace new innovation models, a study by Credit Suisse has argued.

Article

A report discussing UBS' sponsorship initiatives. The Swiss investment bank has participated in a variety of arts sponsorships in the U.S., including deals with the Boston Symphony Orchestra and Art Basel/Miami Beach.

Article

This paper provides an overview of the smart card industry, primarily in the United States. These are devices similar in size to a credit card that contain a microprocessor chip capable of storing large amounts of memory.

Article

This paper provides an overview of the risk management services industry, primarily in the United States.

News

ZURICH: Philips, Nokia and Roche are among the global advertisers with the best sustainability credentials, a new report has suggested.

Case Study

Zurich Financial wanted to launch Zurich Connect in the UK and support key local markets across Europe.

News

ZURICH: Ageing societies, increased consumption levels in developing markets, and the growing importance of sustainability are the global "megatrends" which will have the most profound impact on companies in the long-term, a new study by Credit ...

Article

This report from the second Chief Marketing Officer Conference in Zürich leads with coverage of Prophet's Scott Davis and his 5-point manifesto for marketers moving from tactitians to 'visionary marketers', as detailed in his book "The Shift".