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News

Asian millennials are shaping markets and expanding their cultural influence across national and continental borders – an example of the digital youth theme that is one of Admap’s Drivers of Change in 2019.

Article

Explores some of the manifestations of Asian millennials' influence and what they could mean for marketers in 2019.

News

TOKYO: Fast Retailing, the Japanese owner of casual clothing brand Uniqlo, has plans to more than double the number of Uniqlo stores in Southeast Asia and Oceania by 2022.

News

DRESDEN: Birkenstocks, epitomised by the classic two-strap Arizona sandal, are a case study in function over form, durability over relevance, and singular vision over collaboration, according to a new interview with the company’s CEO.

Article

Provides best practices for omnichannel retailing, including priorities, challenges and the state of omnichannel by region.

News

BEIJING: Sportswear brands Nike and adidas lead the way when it comes to achieving reach in China through key opinion leaders (KOLs), according to a new study which comes as Unilever’s Keith Weed has warned that unethical influencer practices ...

News

A CORUÑA: Zara owner Inditex has reported profit increases off the back of online efforts and canny investments in technology which have boosted its overall efficiency.

Case Study

Glòries, a shopping mall, launched the Unexpected Opening campaign to celebrate its re-opening in Barcelona.

Research Paper

Fabindia, an Indian retail store, used data research and insights to make large business-level changes for its ambitious growth target.

Article

This Company Profile from Euromonitor provides key details and analysis of H&M Hennes & Mauritz, the owner of brands such as H&M, COS, and & Other Stories.

Article

This Company Profile from Euromonitor provides key details and analysis of INDITEX - Industria de Diseño Textil, the owner of brands such as Zara and Uterqüe.

Article

A regional overview of womenswear in Western Europe, with an analysis of key companies and brands and forecast projections for the future of the category.

News

STOCKHOLM: H&M, the fashion retailer, has warned of further price cuts to shift unsold stock in response to a 61% drop in Q1 operating profits, prompting the question as to whether the problem lies with the fast-fashion model or the brand ...

Case Study

UNIQLO, a clothing brand, changed its global strategy and repositioned its brand as clothing made for all in order to have a successful opening weekend for its new store in Toronto.

Article

This Company Profile from Euromonitor provides key details and analysis of H&M Hennes & Mauritz, the owner of brands such as H&M, COS, and & Other Stories.

Article

This Company Profile from Euromonitor provides key details and analysis of Inter IKEA Systems BV.

News

NEW YORK: Social media is making some sectors move faster and faster, and toymakers are the latest to feel the heat of fast-moving trends.

Opinion

As the holiday sales loom, it can be tempting to throw caution to the wind and discount like crazy in pursuit of traffic and margin-low spend, but, says Paul Hunt of Pricing Solutions (part of the iris network), the effects on the overall brand can diminish hard brand-building work.

Article

This Company Profile from Euromonitor provides key details and analysis of Fast Retailing Co Ltd, the owner of brands including Uniqlo and Comptoir des Cotonniers.

Article

This Company Profile from Euromonitor provides key details and analysis of ASOS, the online fashion and beauty store.

Case Study

Levi Strauss jeans relaunched an old jeans series in India with zero paid media through a social media campaign featuring inspirational women.

Case Study

Myer, an Australian department store, reversed YOY declines by partnering with the Salvation Army to create 'The Give Registry' to support women experiencing violence and give customers a reason to go into store.

Article

Behavioural economics has been a gift to anybody seeking to nudge behaviours but, crucially, it is not without its limitations.

News

COLOGNE: Better homes create a better society, according to IKEA’s chief marketing officer, and it is this belief that helps the home furnishings brand focus on a long-term vision in a sector that is changing along with every other.

Article

This article explains how IKEA's brand purpose remains relevant and embraces change in the business of home furnishings.