The Futures Company, The Futures Company, U.S. Yankelovich MONITOR, 2014
This article provides a marketer's 'roadmap to the new America', analysing the implications of a demographic sea change predicted by the US Census projection of a 2043 'tipping point', when the country becomes majority-minority.
Adina Poenaru, Sid Simmons, Keith Goffin and Paul Baines, WARC Best Practice, November 2014, pp. 14-16
This article suggests that market segmentation is as much about how you do as what you do with it, and offers guidance for effectively segmenting a market - and embedding the focus on a segment across the business.
NEW YORK: Gayle Fuguitt, president/ceo of the Advertising Research Foundation (ARF), is to be inducted into the Market Research Council's (MRC) Hall of Fame, a status conferred on "outstanding" professionals in the industry.
Jeremy Sy, The Futures Company, ProofPoint, September 2013
This article examines global trends around consumer activism and networked lives that point to the increasing importance of networks in making the changes that governments, companies and individuals are unable to effect.
Andrew Curry, The Futures Company, ProofPoint, June 2013
This short article summarises a longer Future Perspectives report – 'Unlocking New Sources of Growth' – and explores how businesses can identify new sources of growth and assess them in a structured way.
Lloyd Burdett, J. Walker Smith, Andrew Curry, Bryan Gildenberg and Steve Mader, The Futures Company, Future Perspectives with Kantar Retail, March 2013
This report examines how shoppers and shopping are changing and how retailers should respond. It breaks down the combination of digital technologies, consumer expectations and socio-economic change that is transforming shopping.
Elisa Birtwistle with Erin Bell, Eleanor Cooksey and Louise Kennedy, The Futures Company, Future Perspectives, December 2012
While most analysis of women in the world focuses on how social and economic conditions affect their roles and identities, this paper takes a different approach by exploring how women act as catalysts for fundamental changes shaping everybody’s world.