Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index


45 results found
Sort by

Article

This article considers what automotive brands need to do to achieve cut-through in an age of borderless digital content, looking at examples of 'blockbuster marketing' through campaigns such as BMW's The Hire.

Research Paper

This paper explores the tension in Indonesia between its traditional, collective culture and a newer-found individualism, and what this means for marketers.

Article

This article explores developments in three new technologies - divisible content, micro video and virtual reality.

Article

This article demonstrates how gamification - applying elements of gaming to other activities, like marketing or work - can be used as an effective engagement and customer acquisition tool across a wide range of consumers.

Research Paper

Background musical genres can have a profound influence on the perceived image of real and fictitious universities in television and radio advertisements.

Case Study

This case study describes how Wagner Big Pizza, the Dutch frozen pizza company, used sponsorship of a moto cross event to promote the product.

Research Paper

The dark side of human motivation is explored in this paper which postulates that the most powerful drivers are primeval human passions.

Article

This article highlights the trend towards the desire for tranquillity, in the face of growing technology-related tensions.

Case Study

This US campaign aimed to make John Deere, a utility terrain vehicle brand, more relevant in a highly competitive sector via a launch of a new high-performance model.

News

MUMBAI: Car sales in India fell by 22.5% in March 2013 on an annual basis due to "larger problems in the economy", the Society of Indian Automobile Manufacturers (SIAM) has revealed.

Case Study

Hero Motocorp, an Indian motorbike firm, decided to go independent, breaking a long-term association with Honda.

News

NEW DELHI: Major Indian companies like Godrej, Tata Group and Infosys are attempting to establish the value of their brands.

Case Study

The aim of this campaign was to position Philips, the electronics group, as a young and energetic brand relevant to today's Indian youth by driving a direct connection with the target group through engagement and product experience.

Case Study

This is a story of how an Indian scooter company with an indigenous motorbike and an indigenous proposition took on the global giants.

Article

As the fastest-growing market in the ASEAN group of countries, Indonesia was identified in 2005 as being among the 'Next 11' world markets - those after the BRIC giants that had the most promising outlook for investment and future growth.

News

NEW YORK: The US advertising recovery is continuing to strengthen, as brand owners like Procter & Gamble, AT&T and General Motors boost their spending.

News

BEIJING: A substantial "gap" has emerged between how companies and consumers view customer service in Asia Pacific.

News

NEW YORK: Major brand owners including Procter & Gamble, AT&T and General Motors posted double-digit increases in their US adspend during the first half of 2010, according to a new study.

News

MUMBAI: Nokia, Samsung and Sony are among the companies that Indian consumers are searching for most frequently on the web.

News

NEW YORK: The US advertising market posted a double-digit contraction in revenues last year, as major players like Procter & Gamble and Verizon Communications reined in their expenditure.

News

TOKYO: Most of the biggest global brands based in Japan declined in value last year, largely due to the impact of the recession on the automotive and electronics sectors.

Case Study

Facing a shrinking pool of customers due to economic and distribution challenges and strong competition from industry leaders Mercury and Yamaha, Evinrude needed to find a new, more meaningful point of difference.

Research Paper

This paper uses the metaphor of jazz music-making to contribute to the growing literature concerning the need for a more holistic approach to research, and to suggest directions for research implementation.

Article

This article describes how China has developed intellectual property (IP) laws and has recently tightened them.

Case Study

Rapid motorisation in Vietnam in the last 15 years has not been accompanied by the necessary safety legislation.