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Article

This article describes the ways in which brands, such as Hyundai and NASCAR, have successfully interlaced environmental messages into their marketing.

News

CHICAGO: Xerox, the business solutions and technology company, is using its marketing efforts to demonstrate how it can "set the page free" by helping enterprises progress across the physical and digital worlds.

Article

This event report details how Xerox, the technology group, is seeking to transform its brand and wider business.

Article

This short report summarises the results for Australia & New Zealand from the 2017 WARC 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Article

The article explores the trends impacting financial services in India as the country moves toward digital payments post-demonetization, based on new market research data.

News

NEW YORK: The ROI of B2B content marketing is not about return on investment but rather return on interest, according to the chief marketing officer of Xerox.

Case Study

This case study describes how a memorable campaign helped Fuji Xerox New Zealand sell the new Fuji Xerox Color 1000i, the first digital press capable of printing metallic silver or gold.

Case Study

This case study describes how Fuji New Zealand launched the Fuji Xerox Versant 2100 digital printer in a groundbreaking way by producing an immersive marketing experience that culminated in a runway event showcasing garments printed solely on the new device.

Article

This short report summarises the results for Australia & New Zealand from the 2016 Warc 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Article

This event report demonstrates how Campbell's, the food manufacturer most famous for its soup, is driving innovation in marketing.

Article

This article, taken from the Warc Toolkit 2016 report, looks at developments in digital marketing including concerns around viewability and ad fraud.

Article

This article summarises Warc's Toolkit 2016, a guide to six key challenges for brands in the coming year.

Case Study

This case study describes how Lloyds Commercial Banking launched a campaign based upon service in order to make UK small to medium-sized business (SME) prospects switch bank.

Case Study

This case study looks at the launch of the Fuji Xerox Versant 2100, a new digital printing press designed for small- to medium-sized businesses.

Research Paper

The purpose of this paper is to expand the domain of brand positioning measurement by demonstrating how network analysis techniques are used in brand positioning research.

Article

This trend report describes the 'circular economy', a new model which reduces waste, and sets out some of the opportunities for brands.

Article

This report shares the findings of a survey into 'brand journalism' in the UK, which is gaining in popularity and credibility.

Article

This event report breaks down some of the possibilities and hurdles currently reshaping the media ecosystem.

News

HOLLYWOOD, FL: Xerox, the services and solutions provider, has successfully leveraged a "test-and-repeat" strategy to refine its approach to native advertising.

Article

This event report outlines Xerox's "test-and-repeat" approach to native advertising, which has seen the company refine its strategy over time.

Article

This article explores the importance of storytelling in modern marketing, as senior marketers make it a top priority within their teams.

Case Study

This case study explains how Fuji launched an industrial wide format printer in New Zealand, with a military themed competition that appealed to its technical audience whilst showcasing the product's capabilities.

Article

This event report explores how the marketing ecosystem is changing, based on the views of Bob Liodice, president/ceo of the Association of National Advertisers – a trade body that is itself representing an increasingly diverse range of marketers.

Article

This article discusses the value of different types of consumer insight gathering and argues that these should not be lost in the rise of big data.

Opinion

The latest content on Warc includes a detailed look at B2B, winners from the ARF Ogivly Awards and a range of reports from conferences around the world.