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Article

This Company Profile from Euromonitor provides key details and analysis of Mars Inc, the owner of brands such as Pedigree, Whiskas, Royal Canin and Nutro & Greenies.

Case Study

This case study explains how Extra, the chewing gum brand owned by Wrigley's, used an emotional film to increase sales in the US.

Case Study

This case study explains how Skittles, the confectionery brand owned by Wrigley, increased sales around Christmas in Canada by allowing people to trade in bad gifts for Skittles.

Case Study

This case study shows how Extra, a gum brand, successfully increased sales and brand engagement in the US by making emotional storytelling its marketing focus.

Article

This article argues that the scale and reach of TV and social media are critical to the success of FMCG brands but that marketers need to consider the wider marketing ecosystem in order to deliver effective campaigns.

Article

This short report summarises the results for the food category from the 2017 WARC 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

News

SINGAPORE: Leading executives from Coca-Cola, Johnson & Johnson and Bajaj will assist in judging the 2017 WARC Prize for Asian Strategy, which offers a $10,000 Prize fund for the best evidence of strategic marketing thinking in Asia.

News

SINGAPORE: Top executives from financial brands Visa and Prudential are among the judging panel for the 2017 WARC Prize for Asian Strategy, which rewards the best strategic thinking in the region.

News

SINGAPORE: WARC today launches the 2017 WARC Prize for Asian Strategy, which offers a $10,000 Prize fund for the best evidence of strategic marketing thinking in Asia.

Article

This article explores the enduring power of creative intuition in an increasingly data-driven world and how agencies can find a balance to best serve clients.

Article

In this article, the author warns brands against overestimating the customer's desire for enhanced customer experience management.

Case Study

This case study describes how Skittles, a confectionery brand, created a successful holiday campaign in Canada through a pop up store.

Article

This Company Profile from Euromonitor provides key details and analysis of Hershey Co. Included is a strategic evaluation with key facts about the US based company, competitive positioning against comparative brands, and assessment of its position in the confectionery market.

Article

This Company Profile from Euromonitor provides key details and analysis of Ferrero SpA, the owner for brands such as Kinder and Ferrero.

News

LONDON: Food manufacturers are facing a tough time in the UK, as supermarkets streamline their ranges and they need to empower their brands with powerful brand design if they are to avoid being delisted, according to an industry figure.

Article

This article looks at the challenges faced by grocery brands as the UK supermarket giants move to emulate the discounters by reducing how many products they stock.

Case Study

This case study describes how 5 Gum, a youth chewing gum brand in the USA, turned its packaging into a game of Truth or Dare to re-engage its core consumer.

Case Study

This case study describes how Extra gum, a sugar-free chewing gum brand in the USA, developed an emotional connection with its audience to recover its dropping sales.

Case Study

This case study explains a campaign by Wrigley's Extra gum that reversed steady declines by creating a brand that would be remembered at the moment of purchase.

Case Study

This case study details how the Wm Wrigley Jr Company, an American food company, used emotional storytelling to give brand meaning to its Extra chewing gum in the US market.

Case Study

This case study describes how the chewing gum brand 5 Gum used a multifaceted campaign to engage American teenagers.

News

LONDON: Marketing campaigns that benefit communities as well as a brand are often a useful way of stepping beyond traditional advertising, and Wrigley's Extra is the latest brand to adopt this approach for a summer campaign in the UK.

News

SAN FRANCISCO: Advertisers wanting to extend their TV campaigns to Facebook have been able to do so via the social network's target rating point (TRP) buying function for several months, but now this has been upgraded to make the process easier.

News

NEW YORK: Mars, the food group, believes precise targeting is less significant for its brands than making impactful creative which is capable of reaching and engaging a broader audience.

Article

This report describes how APAC food brands have successfully relaunched.