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News

SYDNEY: Australia's reputation for bravery and innovation in advertising has taken a knock as a survey shows that more than half of the nation's consumers can't remember a single ad they really liked or disliked.

Case Study

This case study shows how SPC, a food brand, increased sales by quickly reacting to a food scandal hitting Australia and putting local farming families at the front of their campaign.

News

SYDNEY: Australian supermarkets are using product testing groups as a way to not only gain better feedback from shoppers, but to enhance pre-existing loyalty programs.

Article

This article reveals how Argos, the UK retailer, emphasised its competitive advantage of same day delivery on over 20,000 products through a series of 80 targeted ads across TV, digital, social and in-store.

Article

This article summarises how the brands Ford, ADT, Oreo and IBM overcome challenges in marketing, providing tips on how to stay relevant and innovative.

Article

This article looks at the changes currently occurring in the retail industry and at how the future of retailing will look.

News

SYDNEY: When changes to grocery retailer Woolworths' loyalty programme were met with public pushback, the company used the lesson to build a data-driven, more personalised approach, a senior executive at the company has revealed.

Article

The article explores how Woolworths, one of Australia's biggest grocery retails, successfully relaunched its loyalty scheme with a personalisation focus after the company was forced to abandon an unpopular change.

News

SYDNEY: Chinese personal shoppers, known as "daigou", have emerged as a powerful consumer segment in Australia, as more Australian brands head for the lucrative China market.

Article

This article explores the rise of 'daigou' (shoppers who buy Australian brands to re-sell in China) as a powerful shopper segment in Australia and offers advice for building a daigou engagement strategy.

News

SYDNEY: Achieving transparency in advertising is a perennial problem, believes Sunita Gloster, CEO of the Australian Association of National Advertisers (AANA).

Article

The article explores how the Australian advertising industry is tackling ongoing challenges around transparency.

Article

This article explores how brand strategy should be retooled for the digital age, without devolving into a purely tactical dispute.

News

GLOBAL: Amazon, the US e-commerce giant, has been named as the most valuable retail brand in the world, according to new rankings that are dominated by US brands.

Case Study

This case study describes how Aldi, the German discount supermarket, used the 'Supermarket Switch Challenge' on Australians, embracing hate to convert thousands of shoppers.

News

SYDNEY: Print magazines are experiencing readership growth in Australia, driven largely by interest in the Food & Entertainment category, and, in particular, by the effort of leading supermarkets.

Case Study

This case study describes how SPC, the largest fruit processing company in Australia, launched the #MyFamilyCan initiative to increase brand consideration and sales.

Case Study

This case study describes how Slurpee, a frozen beverage in Australia, launched a loyalty 'festival' to increase their sales beyond its limited summer period.

Case Study

This case study describes how SPC, the largest fruit processing company in Australia, launched a four-day campaign on social media to turn Australians' brand love to purchases.

Article

This Company Profile from Euromonitor provides key details and analysis of Qantas Airways Ltd, the owner of brands such as Qantas holidays and Jetconnect.

Article

This article introduces a series of papers on marketing retail and its inherent challenges, including digitisation, omnichannel expectations from consumers and low-cost competition.

Article

This article uses the example of UK retailers M&S Food and Holland & Barrett to show how brick-and-mortar retailers can revitalise by building on their strengths to deliver a unique offline experience.

Article

This article outlines the digital strategy UK high-street retailer Argos - a unique catalogue proposition - took to leverage its physical presence to become an omnichannel shopping destination.

Case Study

This case study describes how ALDI, the discount supermarket, brought its brand into the mainstream by broadcasting the views of sceptics in return for tasting and lie detector tests.

Case Study

This case study explores how ALDI, the discount supermarket, stole share from the big 2 Australian supermarkets by celebrating the battle that is Christmas.