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Case Study

This case study shows how Keebler Cookies, a cookie brand, used its iconic mascot to increase sales and bring the brand into the modern US market.

Article

This article looks at one of India's most enduring brands, Amul Butter - a brand that consistently outranks global brands in the country, and can call itself 'The Taste of India' without eliciting any disagreement.

Article

This report analyses how food advertisers can reinvigorate declining brands by using a brand's heritage in different ways.

Case Study

This case study describes how Oreo, a sandwich cookie from the United States, orchestrated a global integrated marketing campaign with regional variations, drove record-breaking cookie sales and built equity for the brand.

Case Study

This case study explains how Oreo, a snack food brand, successfully introduced three new products and increased brand equity in the US using a 360 VR video experience.

Article

This research explores the evolving culture of motherhood in China, and how brands can respond as Chinese women express different priorities for their children.

Case Study

This case study shows how Mr Kipling, a British baking company, successfully updated its branding and increased its sales.

Case Study

This case study details how McVitie's, the biscuit brand, united its portfolio of individual products in the UK under a unified master brand.

Case Study

This case study describes how Britannia Cake, a cake brand in India, reignited its brand by turning the conversation around snacking from indulgence to an innocent bribe.

Research Paper

In this article, Gian Fulgoni, co-founder and chairman emeritus of comScore, shares the insights he gained as a judge reviewing the finalist case studies submitted by companies around the world in competition for the Warc Prize for Social Strategy.

Article

This article argues that in a 'new marketing age', brands need to compete for people's attention with more things than ever before - and need to do so by delivering an extraordinary performance.

Article

This event report looks at how biscuit brand Oreo adapted a North American campaign to the Chinese market.

Case Study

This case study explains how Byblos Bank, the Lebanese retail bank, launched a campaign to save cedar trees - the symbol of Lebanese national identity.

Article

This report focuses on how companies around the world, and especially in the US, can make their trade promotions more effective.

Article

This report investigates growth opportunities in Africa, outlining some of the challenges companies face and identifying what is needed to build an effective distribution strategy.

Article

This article argues that instead of addressing 'brand loyalty' as a separate marketing objective, it should be considered the natural consequence of good brand building.

Case Study

This case study demonstrates how ONLY, the international fashion brand from Denmark, used an interactive online film to reverse declining sales and reconnect with fashion shoppers.

Case Study

This case study explains how The Smith's Snackfood Company repositioned its 'Thinly Cut' chip brand in Australia to save it from deletion, by communicating a 'healthy' message in a humourous way.

Case Study

This case study explains an emotional campaign by OREO, the cookie brand, which built on a child's openness and curiosity to connect with a range of target groups in the US and Canada.

Article

This Company Profile from Euromonitor provides key details and analysis of Bimbo SA de CV, Grupo, the owner of brands such as Oroweat and Thomas.

News

HOLLYWOOD, FL: Twinkies, the iconic snack brand, successfully demonstrated the power of online and offline word-of-mouth as the product returned to store shelves across America.

Article

This event report discusses how Hostess Brands LLC, the US bakery company, brought the iconic Twinkies and CupCakes brands back to store shelves after its predecessor filed for Chapter 11 bankruptcy protection.

Article

This Company Profile from Euromonitor provides key details and analysis of Associated British Foods, the owner of brands such as Kingsmill, Ovaltine and Mazola.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.