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Research Paper

This study paper explores the current state of gender inequality in Cambodia through three lenses: demographics, including employment, education levels, marriage, and English proficiency; psychographics, including lifestyle and media; and attitudes toward traditional gender roles.

Case Study

This case study shows how Lean Cuisine went against the grain of its category with a data-based social media campaign based on female empowerment in the US.

Article

While most analysis of women in the world focuses on how social and economic conditions affect their roles and identities, this paper takes a different approach by exploring how women act as catalysts for fundamental changes shaping everybody’s world.

Article

The article reviews successful campaigns which targeted women, to see whether they conform to womens’ objections to stereotyping.

Research Paper

The pharmaceutical industry follows a model where product brands stand alone and the company is not strongly linked to any specific prescription brand.

Research Paper

A multi-national qualitative study was undertaken, with group discussions in six European countries and in Australia, to explore the changed and changing role of women.

Case Study

Describes the current anti-domestic abuse campaign for The Scottish Executive: `Domestic Abuse - There's No Excuse'.

Case Study

How Surf was turned around in 5 years. In 1994, Surf had a 2% share of the detergent market, was loss-making, and had been de-listed by Sainsbury's.

Research Paper

Describes the UK development of Cause Related Marketing (CRM), in which a business and a charity or cause forms a partnership to market an image, product or service for mutual benefit.

Research Paper

We typically assume that sampling of 'virgin' respondents is the ideal method to ensure valid qualitative results.

Research Paper

The long-lived Helena Rubinstein brand of cosmetics was discontinued in the United States in 1988, but retained and expanded in Europe and Japan.

Research Paper

This paper discusses the criticism that has been targeted at the advertising industry about its hesitancy to use older models in advertising.

Case Study

Campaign in 1999 for COI and Inland Revenue for Millennium Gift Aid (MGA) for more tax-efficient charity giving (announced in March 1998 budget).

Case Study

With nearly 40,000 cases of AIDS and more than 110,000 people HIV+, France is more affected by the AIDS epidemic than any other European country.

Case Study

In June 1993 no one who understood the red meat industry would have predicted a resurgence in lean beef sales over the forthcoming years.

Research Paper

This article describe and compares the British and American systems of advertising self-regulation, and seeks to identify the factors that were important in determining their present forms.

Research Paper

A common policy among manufacturers has been to gauge the amount of their magazine advertising by general business conditions.

Research Paper

Irrespective of the size of its billing, Guinness, in the advertising world is a name to be conjured with.