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Article

This report analyses the key themes and summarises the winning case studies from the WARC Innovation Awards, and presents the views and opinions of the 25 judges.

News

NEW YORK: Smaller retailers are tapping brand manufacturers' first-party data to help drive sales as lines start to blur between media and shopper marketing budgets.

News

LONDON: Campaigns from Ariel, Lifebuoy and Whirlpool are among the 21 papers that have been shortlisted for the Best Use of Brand Purpose category in the 2017 WARC Awards, which recognise the next generation of marketing effectiveness.

Case Study

This case study describes how US appliances manufacturer Whirlpool built on its Every day, care campaign to create the Care Counts programme, which installed washers and dryers in schools to give disadvantaged students access to laundry facilities to boost attendance rates.

Case Study

This case study explores how Whirlpool, a multi-national manufacturer of home appliances, launched a national campaign in the US to supply 17 schools with washing machines.

Article

This short report summarises the results for the FMCG category from the 2017 WARC 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

News

GLOBAL: An innovation for the LandCruiser 4x4 vehicle by Toyota, the Japanese car manufacturer, bringing emergency communications to the Australian outback, has won the Grand Prix in the 2017 WARC Innovation Awards.

News

LONDON: BT Sport, MasterCard and Whirlpool are among the 20 brands from around the world that judges have shortlisted for the Warc Innovation Awards.

Case Study

This case study describes how US appliances manufacturer Whirlpool expanded its Every day, care campaign platform to create a programme, Care Counts, which installed washers and dryers fitted with tracking devices in schools to give disadvantaged students access to laundry facilities to boost attendance rates.

News

LAS VEGAS: Brand owners seeking to take cutting-edge technologies from the experimental towards the mainstream could benefit from using a model based on "pioneers", "settlers" and "urban planners", an executive from Whirlpool has argued.

Article

This event report outlines some of the marketing innovations that Whirlpool, the appliances manufacturer, is eager to pursue in 2017.

News

LAS VEGAS: Voice-activated assistants and smart home products will hit an "inflection point" this year, encouraging more consumers to automate certain shopping and lifestyle decisions, according to Shawn DuBravac, Chief Economist/Senior Director of ...

Article

This event report outlines some of the most important technology trends for 2017, based on insights from the Consumer Technology Association (CTA).

Research Paper

This paper examines a new worldwide consuming male class that has arisen since the turn of the millennium: that of the 'Domestic Dude'.

Article

This short report summarises the results for the FMCG category from the 2016 Warc 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Article

This article explores the idea that corporate social responsibility (CSR) is being replaced by the new concept of social purpose.

Article

This Company Profile from Euromonitor provides key details and analysis of General Electric Co. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the household goods market.

Article

This event report outlines how Steinway & Sons, the piano brand, utilised market research to re-energise its brand and build a new marketing manifesto.

Article

This event report describes how Whirlpool Corp., the American manufacturer and marketer of home appliances, struggled with brand alignment at the same time as its washing machine brand – called Whirlpool – suffered from identity confusion.

Article

This trend report examines the major trends set to shape the global advertising landscape in 2016, covering technology, brand and marketing, food and drink, culture, travel, beauty, retail, health, lifestyle and luxury.

Case Study

This case study details the brand restoration of the Whirlpool corporation, the American Maytag appliance manufacturer by leveraging the well-known image of the repairman.

Case Study

This case study describes how DrinkWise, a not-for-profit organisation in Australia, created a campaign with a permissive attitude to encourage young people to drink less.

Case Study

This case study explains how DrinkWise, a not-for-profit organisation, used a social media campaign to persuade young Australians to drink more responsibly.

Article

This Company Profile from Euromonitor provides key details and analysis of Electrolux AB. Included is a strategic evaluation with key facts about the Swedish company, competitive positioning against comparative brands, and assessment of its position in the electrical appliances market.

News

NEW YORK: Procter & Gamble, the FMCG giant, believes that changing consumer preferences mean there is now an opportunity to "hack" the laundry category.