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Article

This Company Profile from Euromonitor provides key details and analysis of Samsung Corp in the consumer appliances market.

News

GLOBAL: Procter and Gamble, the world’s largest advertiser, hinted at some strategic changes during an earnings call that saw the FMCG giant miss forecasts, amid news of price increases.

Article

Provides best practices for omnichannel retailing, including priorities, challenges and the state of omnichannel by region.

Case Study

Whirlpool, a home appliances manufacturer, created a laundry program aimed at reducing, and raising awareness of, chronic student absenteeism from school in the US.

Article

David Tiltman, Head of Content at WARC, Heather Andrew, UK CEO of Neuro-Insight, and Jenny Hall, SVP of Creative Strategy at Digitas, discuss some of the key commonalities that link the most awarded campaigns in the WARC 100 rankings for effectiveness.

Opinion

Ideal ideas are not original but variations of a form, marrying innovation and immediacy to different frameworks.

Case Study

Whirlpool Canada, a leading marketer and supplier of home appliances, launched the Sama's Lunchbox campaign in Canada to bring the community together.

Gunn Report

Looks into which North American campaigns, along with the agencies that have worked on campaigns in this region, have performed best over the past year.

Article

This report analyses the world's top effectiveness campaigns, as ranked by the WARC 100, to uncover shared creative, media and measurement strategies.

Gunn Report

Contains the creative for the 'Care Counts' campaign for Whirlpool by the agency DigitasLBi in the US.

News

GLOBAL: Procter and Gamble’s agenda-setting Dads #ShareTheLoad campaign for the Ariel Matic brand has topped the WARC 100, an annual ranking of the world’s best marketing campaigns and companies according to their business impact.

Article

The WARC 100 is an annual ranking of the world’s best marketing campaigns and companies, based on their performance in effectiveness competitions.

Article

Summarises knowledge and offers guidance and reading on the Internet of Things (IoT), a term referring to the network of physical devices and objects, such as cars, buildings, watches and fridges, that have sensors and network connectivity embedded in them.

Gunn Report

Contains the creative for the 'Care Counts' campaign for Whirlpool by the agency DigitasLBi in the USA.

Article

Analysing trends in brand purpose strategy, including tips for more effective purpose and lessons from the winners of the Brand Purpose category of the 2017 WARC Awards.

Opinion

David Chriswick, Head of Brand Strategy at DigitasLBi Chicago and a judge in the Effective Use of Brand Purpose category in the 2018 WARC Awards, talks to Lucy Aitken about what brands can learn from last year's winning Whirlpool paper, which he co-authored, and shares his favourite examples of effective brand purpose.

Article

Brand purpose has seen a backlash in 2017, and the challenge for brands in the coming year will be recognising when (and how) purpose can drive sales as well as social good.

Article

WARC's Toolkit 2018 report outlines the key challenges facing brands in the year ahead, and guidance on how to meet them.

Article

This Company Profile from Euromonitor provides key details and analysis of Haier Group.

Case Study

Whirlpool, an appliances manufacturer, built on its 'Everyday care' campaign to create the Care Counts programme, which installed washers and dryers in schools to give disadvantaged students access to laundry facilities across the US.

News

GLOBAL: Campaigns for Whirlpool in the US and for KFC in the UK and Malaysia last night took the Grands Prix in the three categories of the WARC Awards, with nine Special Awards also being handed out at an event in London.

Article

This Company Profile from Euromonitor provides key details and analysis of LG Corp, South Korea’s fourth largest conglomerate which has four divisions including Home Appliances & Air Solutions.

News

GLOBAL: Campaigns from Whirlpool, Ariel, SPC Goulburn Valley, and Lifebuoy have been awarded Golds in the Best Use of Brand Purpose category in the 2017 WARC Awards which recognise next-generation marketing effectiveness.

Case Study

This case study looks at how Whirlpool, a home appliances brand, successfully launched the Care Counts campaign, installing laundry equipment in schools within low-income areas in the US.

Article

This report analyses the key themes and summarises the winning case studies from the WARC Innovation Awards, and presents the views and opinions of the 25 judges.