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Case Study

This case study shows how ANZ, a financial services brand, successfully engaged Australian female audiences by launching a phased campaign regarding equal pay.

Article

This article delves into key findings from Junkee Media's annual survey of Australian millennials, surveying their attitudes to owning a home, finding their purpose in life, and engagement on social and political issues.

Case Study

This case study describes how St George, an Australian bank, convinced millennials to open a transaction account with it.

Article

This article outlines for Fairfax Media, a media publisher in Australia, with growing its revenue with content marketing and native advertising solutions for brands.

News

SYDNEY: Content marketing could offer the key to millennials for the financial services industry, a senior marketer at Westpac has suggested.

Article

The article outlines how Westpac, Australia’s oldest bank, is targeting millennial customers with content marketing.

Article

This research explores the uses of neuroscience to explore different reactions to TV commercials by Australian and Chinese-born participants, and outlines what these differences mean for brand storytelling in a cross-cultural context.

Case Study

This case study looks at a campaign from Westpac, the Australian bank, that embraced brave spoof marketing: offering free cash to anyone, in order to get young people to start considering banking with them.

Case Study

This case study describes a PR-led campaign from the Australian bank ANZ to build greater affinity amongst women by stimulating a national conversation about gender inequality.

Case Study

This case study looks at the Australian financial services provider ANZ, that targeted the crucial entry point of teens and young adults with a campaign that would be useful to the audience.

Case Study

The case study explains how Commonwealth Bank of Australia (CBA), the largest banking institution in Australia, was able to reach a younger audience through a community-driven integrated campaign.

Case Study

This case study explains how Nimble, a short term loans company, increased new loan numbers by normalising the practice in Australia.

Research Paper

The paper describes the development of a tool to measure the emotional connection consumers have with PwC's Global Top 100 Organisations, and assesses the added value of that connection.

News

KOLKATA/SYDNEY: Bank brands in the APAC region posted impressive increases in their brand valuations over the past year, according to the latest international comparisons from Brand Finance.

Article

This Company Profile from Euromonitor provides key details and analysis of China UnionPay. Included is a strategic evaluation with key facts about the Chinese company, competitive positioning against comparative brands, and assessment of its position in the financial services market.

Article

This article presents the predicted advertising expenditure across 12 key markets for 2014 and 2015.

News

LONDON: Next year's successful brands will need to combine agility, purpose and innovation, according to a new Warc report.

Article

This is the summary version of Warc's Toolkit 2015 which highlights six key areas that will affect marketers in 2015 and how they should respond, with chapters including:

Article

This article, taken from the Warc Toolkit 2015, explores issues around tech-driven business agility and how this may conflict with longer-term thinking.

Article

This event report considers how brands can harness music to add value to their consumer campaigns.

News

LONDON: A total of 28 entries have been shortlisted for the $10,000 Warc Prize for Innovation, which recognises the best case studies worldwide that used innovative thinking to deliver tangible results.

Case Study

This case study describes how Australasian bank Westpac transformed customer banking relationships with technology that brings together data and communications to create a single customer view that seamlessly integrates multi-channel customer interactions.

News

SYDNEY: When it comes to digital marketing Australia is emerging as a regional centre of excellence, a new survey has said.

Case Study

This case study describes how RaboDirect, the bank, used a provocative advertising campaign in Australia to achieve growth well out-pacing that of competitors.

Article

This event report argues that brands need to start thinking about the sharing economy now, or risk being left behind.