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Case Study

Westpac Banking Group, a bank, celebrated its 200th birthday by designing a children's vest with CPR instructions embedded, as a way to showcase the brand's commitment to future Australian generations.

Case Study

As part of a series of initiatives celebrating its bicentenary, Australian bank Westpac created a kids' rash vest with CPR instructions to highlight its commitment to future generations.

News

SYDNEY: Brands including Samsung and Westpac agree television remains influential and are looking to get the most out of television spend as the Australian media market evolves.

Article

Brands including telecom manufacturer Samsung and Westpac, one of Australia’s largest banks, are rethinking the role of TV in their marketing strategies.

Case Study

This case study highlights several campaigns run by the award-winning advertiser ANZ Australia including the 'push for an equal future' and 'GAYNZ - A bank fit for a queen' campaigns.

Case Study

This case study shows how ANZ, a financial services brand, successfully engaged Australian female audiences by launching a phased campaign regarding equal pay.

Article

This article delves into key findings from Junkee Media's annual survey of Australian millennials, surveying their attitudes to owning a home, finding their purpose in life, and engagement on social and political issues.

Case Study

This case study describes how St George, an Australian bank, convinced millennials to open a transaction account with it.

Article

This article outlines for Fairfax Media, a media publisher in Australia, with growing its revenue with content marketing and native advertising solutions for brands.

News

SYDNEY: Content marketing could offer the key to millennials for the financial services industry, a senior marketer at Westpac has suggested.

Article

The article outlines how Westpac, Australia’s oldest bank, is targeting millennial customers with content marketing.

Article

This research explores the uses of neuroscience to explore different reactions to TV commercials by Australian and Chinese-born participants, and outlines what these differences mean for brand storytelling in a cross-cultural context.

Case Study

This case study looks at the Australian financial services provider ANZ, that targeted the crucial entry point of teens and young adults with a campaign that would be useful to the audience.

Case Study

This case study looks at a campaign from Westpac, the Australian bank, that embraced brave spoof marketing: offering free cash to anyone, in order to get young people to start considering banking with them.

Case Study

This case study describes a PR-led campaign from the Australian bank ANZ to build greater affinity amongst women by stimulating a national conversation about gender inequality.

Case Study

The case study explains how Commonwealth Bank of Australia (CBA), the largest banking institution in Australia, was able to reach a younger audience through a community-driven integrated campaign.

Case Study

This case study explains how Nimble, a short term loans company, increased new loan numbers by normalising the practice in Australia.

Research Paper

The paper describes the development of a tool to measure the emotional connection consumers have with PwC's Global Top 100 Organisations, and assesses the added value of that connection.

News

KOLKATA/SYDNEY: Bank brands in the APAC region posted impressive increases in their brand valuations over the past year, according to the latest international comparisons from Brand Finance.

Article

This Company Profile from Euromonitor provides key details and analysis of China UnionPay. Included is a strategic evaluation with key facts about the Chinese company, competitive positioning against comparative brands, and assessment of its position in the financial services market.

News

LONDON: Next year's successful brands will need to combine agility, purpose and innovation, according to a new Warc report.

Article

This is the summary version of Warc's Toolkit 2015 which highlights six key areas that will affect marketers in 2015 and how they should respond, with chapters including:

Article

This article, taken from the Warc Toolkit 2015, explores issues around tech-driven business agility and how this may conflict with longer-term thinking.

Article

This event report considers how brands can harness music to add value to their consumer campaigns.

News

LONDON: A total of 28 entries have been shortlisted for the $10,000 Warc Prize for Innovation, which recognises the best case studies worldwide that used innovative thinking to deliver tangible results.