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News

LIVERPOOL: Liverpool FC will sport Western Union, the global money transfer company, on its players’ shirt sleeves for the first time, as the financial services company plots its move to digital via corporate customers.

Article

This Company Profile from Euromonitor provides key details and analysis of Heineken NV. Included is a strategic evaluation with key facts about the Dutch company, competitive positioning against comparative brands, and assessment of its position in the alcoholic drinks market.

Article

This short report summarises the results for the financial services category from the 2017 WARC 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Article

This short report summarises the results for the US from the 2017 WARC 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Case Study

This case study describes how car manufacturer Toyota brought emergency communications to the 5.3 million square kilometres of Australia's landmass that currently receives no mobile signal, by installing signal-providing devices in its LandCruiser models.

Article

This report examines global trends in digital marketing as digital is capturing a greater portion of new marketing dollars and overtaking TV in many markets.

Case Study

This case study details how the Table Tennis Association of the Czech Republic increased awareness of the sport and grew its membership base.

Research Paper

This paper explores the confusion of causation with correlation, illustrated by an analysis of the factors behind the rise of electoral support for the extreme-right-wing National Front party in France.

Case Study

This case study shows how Visa, a credit card company, used social media to confront negative stereotypes of Chinese travellers and stole market share from its local competitor in China.

Article

This Company Profile from Euromonitor provides key details and analysis of Air France. Included is a strategic evaluation with key facts about the Paris-based company, competitive positioning against comparative brands, and assessment of its position in the travel and tourism market.

Research Paper

This paper describes the ways in which market research has contributed to the success of the SURF Survivors' Fund, the charity that supports survivors of the Rwandan genocide of the 1990s.

Research Paper

This paper describes research by the Open Society Foundation (OSF), a global human rights organisation, into public opinion in Hungary during the refugee crisis of 2015, when the Hungarian government adopted a hard-line stance against refugees.

News

NUREMBERG: Demand in China and emerging markets has driven up global smartphone sales in the second quarter of the year, a new industry report has found.

Article

This article argues that brands must be more active in integrating Islam into the mix of western society, drawing out five lessons that Europe can learn from India - both successes and mistakes.

News

LOS ANGELES: Western Union, the money-transfer company, has driven a significant increase in awareness for its digital services through content based around consumer passions, as well as rigorous testing.

Article

This event report addresses how Western Union, the money-transfer company, has enhanced the position and status of its digital services.

Research Paper

This paper looks at the Chinese millennial, studying the values and attitudes of the generation that will form the 'most important consumer society in the world'.

Case Study

This case study describes how HCL Technologies, a number-four IT service provider in India, created a peer-to-peer content platform to expand its reach globally.

News

AUSTIN, TX: Western Union, the money-transfer service, has successfully shown how to appeal to diverse audiences with emotional messaging thanks to its campaign based around the idea of the American Dream.

Article

This event report details the success of the "American Dream" campaign run by Western Union, the money-transfer service.

News

CHICAGO: Valspar, the paint brand, took top honours at the 2016 REGGIE Awards for its "Color for the Colorblind" campaign developed with agency FCB Chicago.

Article

This report describes the explosion of programmatic in China and examines the implications of marketing automation for its media landscape.

Case Study

This case study describes how Western Union, a financial services company, and 20th Century Fox, a film studio, partnered to promote the film Rio2 and engage Hispanic consumers with Western Union's "Mother's Day and Gifting" campaign.

Research Paper

This research investigated the relative effects of marketing communications on a chain of “marketing-productivity” measures—metrics that evaluate the influence of marketing at the consumer, market, financial, and company levels.

News

SINGAPORE: Singapore is a "global city of influence" and having a presence there is important to build a brand image of prestige, regional marketing leaders believe.