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News

Brands seeking to enter the eSports space can draw on thinking from more traditional sports sponsorships as a useful guide to elements of their strategy.

News

Several Australian telcos will agree to drop the term ‘unlimited’ from their advertising after warnings from the country’s consumer regulator that the phrase could be perceived as misleading.

News

Brands interested in the sponsorship opportunities offered by major sporting tournaments will want to take note of a new study that has found the number of people interested in the Ryder Cup has surged over the last four years.

News

Emotional messaging and reward schemes are all very well, but in the current UK environment, functional factors are what best drive brand loyalty and choice, according to new research, which also notes how Amazon is benefiting from these trends.

Article

As the volume of content available grows, so metrics like viewability and opportunity to see are becoming less meaningful – time is the most valuable metric, according to VICE.

Article

The DMA unveiled the findings from the third year of its research on UK consumers’ loyalty to brands.

Opinion

Some innovative brands believe that they need to be in service to audiences. Howard Pull, Strategic Development Director at MullenLowe Profero, suggests that many of the winners in the Effective Innovation category of the 2018 WARC Awards achieved this and enjoyed great returns.

News

Campaigns designed around solving problems, offering utility and sharing by influencers, are among the key trends highlighted in a new WARC report on innovation in marketing.

Article

Analyses the key themes and summarises the winning case studies from the 2018 Effective Innovation category in the WARC Awards, and presents the views and opinions of the judges.

News

The BBC is understood to be in late-stage negotiations with Discovery, the US company with which it co-owns UKTV, to break up their shared asset.

News

Amazon is investigating suspected leaks of data by employees to merchants seeking to increase their sales on the site.

Opinion

Just a few days remain to enter the 2018 WARC Media Awards, a global case study competition that rewards effective comms planning.

Article

Explores the current reading on the topic of marketing on Facebook - the best used social network in the world, reaching over two billion users every month.

Article

This Company Profile from Euromonitor provides key details and analysis of Heineken NV.

News

LONDON: At least 44% of British women aged 50 and over find advertising to be patronising, while more than a quarter (27%) believe ads contribute to negative stereotypes of their age group, new research has revealed.

News

COLOGNE: Marcel, the AI-powered employee platform, is helping Publicis retain staff and signalling a bright creative future for them, according to CEO Arthur Sadoun.

Article

Marketers looking to explore the world of eSports can draw on their experience in traditional sports as they seek to make sense of this burgeoning industry.

Article

State Farm, the insurance company, has successfully driven engagement with eSports fans, an audience skewed towards millennial males.

News

SINGAPORE: Chando, a Chinese skincare brand, has taken the Platinum SABRE for Best In Show at the 2018 APAC SABRE Awards, which were celebrated at an event on Tuesday evening.

Opinion

Innovating through products was a recurring theme among this year’s Effective Innovation winners at the WARC Awards.

Article

Outlines the various steps to take that will enable companies to develop and implement a successful data-driven marketing programme.

News

SINGAPORE: A total of 30 papers covering a broad range of markets, categories and brands have been shortlisted for the 2018 WARC Prize for Asian Strategy.

News

BEIJING: Comfort is winning over sex appeal in China’s bra market as women are increasingly choosing wireless, more comfortable bras as part of a shift that could affect the global market.

Opinion

The Design Business Association’s CEO, Deborah Dawton talks about the impact of design on effectiveness business and strategies to implement the effectiveness philosophy.

Case Study

UOB Private Bank, a Singaporean private bank, built a brand identity over the course of three years to organically grow its business and achieve a top-five assets-under-management (AUM) placement.