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Article

Explores the main challenges and tendencies regarding urban mobility that can be seen in Latin America.

Article

Examines Tactical SEO: The Theory and Practice of Search Marketing by Lee Wilson.

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Innovation – the practice of identifying and implementing new products, services and business models – falls into four broad approaches that can help deliver the transformative growth that so many organisations seek.

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This article explores Google and Facebook's digital duopoly, as the two largest players in the digital advertising market are growing faster than any other competitors.

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New Zealand created a business-orientated masterbrand which broke stereotypes and went beyond the country's reputation as a tourism destination.

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Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the WARC Prize for MENA Strategy 2017.

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Singapore Press Holdings, the country's largest print media publishers, has built an effective native advertising and content marketing operation.

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This article provides insight on how brands in Asia can connect with ‘centennials’ (Gen Z) based on behavioural and demographic research from Kantar Futures.

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This article explains how financial services brands can protect themselves from fintech disruption by digitally evolving.

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This article shares how Citibank, a global bank with some 200 million customers, is adopting digitisation to better understand the customer journey.

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This paper advises on how to develop a communications strategy and outlines the skills that need to be employed in strategic thinking for anyone in an account planning role.

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This short article examines In Your Creative Element: The Formula for Creative Success in Business by Claire Bridges.

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Programmatic media buying threatens to compromise brand safety if not employed correctly, according to a study from the CMO Council.

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Ethiopia-based multimedia brand Yegna was at the centre of a media storm after criticism from UK tabloids, but despite the noise, the band, talk-show, and drama has the ambitious aim of changing the way girls in the East African country think of themselves.

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The advertising and marketing sectors are facing a talent "crisis" as millennials look to other industries regarded as offering careers with both greater remuneration and a clearer sense of purpose.

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This article explores some of the research behind the contentious claim that a sophisticated suite of data analytics helped Donald Trump to win the 2016 US election.

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This article explains key steps marketers need to take to market effectively to rural consumers in India – a population of 840 million that is expected to grow.

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This article outlines how some of India’s biggest brands - including Colgate, PepsiCo and Emami - are using mobile marketing to access rural India.

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This article outlines how marketers can better utilize zero-based budgeting more effectively to gain greater efficiency and better results.

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This article outlines some of the changes brought in India’s rural areas by the increasing proliferation of mobile phones, and what the future looks like for marketers targeting these populations.

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This short article looks at Charles Duhigg’s ‘The Power of Habit’, a book that seeks to explain why habits exist and how changes can improve businesses, communities and lives.

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This article covers the specific linguistics of successful luxury brand names and offers a scientific framework for what makes a brand name portray luxury to consumers with ‘sound symbolism’.

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This article outlines how Coca-Cola has approached growth in China with a focus on consistency, brand differentiation and core brand values.

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This article addresses how news brands covered the early days of President Donald Trump’s administration, and outlines some recommendations for improving their output going forwards.

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This article details the headline findings from research conducted by the CMO Council, the executive network, into how well brands are responding to consumer needs in the online and offline worlds.