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Article

McDonald’s, the global quick service restaurant chain, maximised media cost efficiency and managed consumer expectations of delivery time through tailored messages, mapping real-time restaurant data against paid search spends, via a live API.

Article

Research from the Cultural Marketing Council has shown the uniquely powerful connection between culture and content.

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Explains how digital channels, when used well, can play a fundamental and complementary role in brand building.

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Fashion brands are diversifying their marketing strategies away from print as social media and influencers offer new opportunities to capture millennial shoppers.

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Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards.

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As mobile devices and apps become an increasingly indispensable part of modern life, brands and app designers need to ensure they are measuring growth and success efficiently.

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Global strategies, campaign updates and trends in the carbonated soft drinks category.

Article

Global strategies, campaign updates and trends in the banking category.

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Global strategies, campaign updates and trends in the savoury snacks category.

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Global strategies, campaign updates and trends in the beer and cider category.

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Global strategies, campaign updates and trends in the spirits category.

Article

Global strategies, campaign updates and trends in the department stores sector.

Article

Global strategies, campaign updates and trends in the hair care category.

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Global strategies, campaign updates and trends in the hot drinks category.

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Global strategies, campaign updates and trends in the telecoms and ISPs category.

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Global strategies, campaign updates and trends in the sauces, seasoning and condiments category.

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Global strategies, campaign updates and trends in the cosmetics and beauty aids category.

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Global strategies, campaign updates and trends in the supermarkets and grocery category.

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Global strategies, campaign updates and trends in the energy drinks category.

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Global strategies, campaign updates and trends in the insurance category.

Article

Assesses the capabilities and limitations of Viewing, as well as its potential to enrich or complement Listening-based research.

Article

Open Banking, a concept quickly becoming reality in 2018, enables individuals to grant companies access to their financial data so that businesses can develop and provide new and improved products and services.

Article

The 4A’s (American Association of Advertising Agencies) has a proud 100-year history, but is looking to help its members thrive in the digitally-driven future.

Article

The advertising world is undergoing profound changes, but agencies will still have considerable opportunities in the ecosystem that is emerging.

News

LONDON: If the FIFA World Cup in Brazil in 2014 can be regarded as the first social media World Cup, then brands should prepare for the tournament in Russia this summer to be dominated by fans sharing visual images with each other.